GECs
Zee Anmol leads Hindi GEC (U+R) in BARC week 32
MUMBAI: Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market. Star Bharat and Rishtey swapped their fourth and fifth positions in the rural market while &TV emerged as the new entrant by dethroning Rishtey from the tenth position as compared to the previous week in the urban segment.
Hindi GEC (U+R)
Zee Anmol emerged as the leader this week with 747862 impressions (000s) sum. Star Plus, Star Utsav and Zee TV stood at second, third and fourth positions respectively with 682867 impressions (000s) sum, 665087 impressions (000s) sum and 621587 impressions (000s) sum.
Sony Pal, Star Bharat and Colors stood at fifth, sixth and seventh positions with 614763 impressions (000s) sum, 613191 impressions (000s) sum and 596396 impressions (000s) sum respectively.
Rishtey and Sony Entertainment Television retained their eighth and ninth positions respectively with 550026 impressions (000s) sum and 491619 impressions (000s) sum.
Dangal TV emerged as the new entrant by replacing Sony Sab this week as compared to the previous week with 436147 impressions (000s) sum.
Hindi Rural GEC
Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 591769 impressions (000s) sum, 469911 impressions (000s) sum, and 441686 impressions (000s) sum.
Rishtey, Dangal TV, Star Bharat, Zee TV, Big Magic, Star Plus and Colors stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 415929 impressions (000s) sum, 339143 impressions (000s) sum, 309811 impressions (000s) sum, 239188 impressions (000s) sum, 220708 impressions (000s) sum, 196213 impressions (000s) sum and 190748 impressions (000s) sum respectively.
Hindi Urban GEC
In urban GEC, Star Plus and Colors retained their first and second positions with 486654 impressions (000s) sum and 405648 impressions (000s) sum.
Zee TV, Sony Entertainment Television, Sony Sab, Star Bharat, Star Utsav, Sony Pal and Zee Anmol retained their third, fourth, fifth, sixth, seventh, eighth and ninth positions with 382400 impressions (000s) sum, 361707 impressions (000s) sum, 314940 impressions (000s) sum, 303380 impressions (000s) sum, 195176 impressions (000s) sum, 173077 impressions (000s) sum and 156093 impressions (000s) sum respectively.
&TV emerged as the new entrant by dethroning Rishtey from the tenth position with 137557 impressions (000s) sum.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
