GECs
Zee Anmol gets into original programming
MUMBAI: The free-to-air (FTA) general entertainment channel (GEC) – Zee Anmol, which until now aired some of the hit shows from its sister channel Zee TV, has now made its original programming debut.
The channel’s new show Vim Grihani No. 1, premiered on 10 April and will be aired every Friday at 6:30 pm.
“In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people’s hearts through real and genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, Grihani No 1, Zee Anmol salutes every grihani (housewife) in India. They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home,” said Zee TV & FTA cluster head marketing Sorbojeet Chatterjee.
Hosted by actor Ajay Singh Chaudhary, Vim Grihani No. 1 is an engagement led series revolving around one family in India in each episode. The search for Grihani No. 1 was conducted in many cities and towns in India including Deolali and Dhule in Maharashtra, Itarsi, Bhopal and Habibganj in Madhya Pradesh and Kanpur, Lucknow and Rai Bareli in Uttar Pradesh, amongst others.
Viewers also get an opportunity to invite Zee Anmol to their homes to felicitate their own Grihani No. 1. Every episode has the host interacting with the homemaker and her family members where they talk about her life, her dreams and ambitions. This will be followed by one minute games and quizzes related to the family.
The current lineup of programmes on the channel includes fiction and non-fiction properties from Zee TV, movies and kids’ content.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
