News Broadcasting
Zee 24 TAAS to host ‘RISE: Udyog Bhushan Marathwada Edition’
Mumbai: The entrepreneurial landscape of Marathwada is in the midst of a profound transformation, with a burgeoning focus on technology start-ups, agribusinesses, and small-scale manufacturing units. In a momentous endeavour, Zee 24 TAAS is all set to host its ‘RISE: Udyog Bhushan Marathwada Edition’, an esteemed program poised to recognise outstanding entrepreneurs who are redefining the world of business, ushering visionary change, and pioneering innovation. This landmark event is scheduled to take place on Friday, 15 September 2023, in the vibrant city of Aurangabad, Maharashtra.
Marathwada’s industrial development, particularly in Aurangabad, has played a pivotal role in fostering economic growth and generating employment opportunities. Entrepreneurs in this region are tapping into local expertise and resources to craft innovative solutions that not only cater to local needs but also resonate with global markets. It exerts a magnetic pull on both tourists and investors, offering a rich tapestry of cultural heritage and economic potential. The presence of a diverse range of industries has also spurred infrastructural enhancements and urban development.
The upcoming RISE: Udyog Bhushan Marathwada Edition will be graced by Bhagwat Karad, minister of state for finance, govt. of India, Uday Samant, minister of industries, govt of Maharashtra, Atul Save, minister of housing, govt of Maharashtra, Sandipan Bhumare, minister of employment guarantee & horticulture, Govt of Maharashtra. The event looks forward at engaging Industry stalwarts and dignitaries in in-depth discussions on topics revolving around infrastructure development, including road connectivity, transportation, and utility services, the growth of real estate in Aurangabad, focusing on affordable housing, development challenges, and investment prospects, dairy farming and livestock management, market links for agricultural and dairy products, both within India and for potential export etc
Emphasizing on the relevance of RISE: Marathwada Udyog Bhushan, Zee24 TAAS editor Dr. Nilesh Khare said, ” RISE: Udyog Bhushan Marathwada Edition is a platform that celebrates the indomitable spirit of innovation and entrepreneurship within Marathwada and Aurangabad. It spotlights the remarkable contributions of young executives and entrepreneurs who are rewriting the rules of business, harnessing the city’s rich entrepreneurial legacy. We are honored to host this event in Aurangabad, a city that seamlessly blends history with industrial progress, making it a thriving hub for visionary entrepreneurs.”
Zee Media Corp Ltd chief revenue officer Mona Jain added “In an era that is characterized by transformative change, it is imperative to acknowledge and celebrate individuals who are leading with vision and innovation. RISE signifies the limitless possibilities that innovation can unlock. It is a celebration of these trailblazers who not only inspire but also leave an indelible mark on their communities.”
“Zee Media is committed to showcasing the pioneers of innovation and entrepreneurship. RISE is a testament to our dedication to honoring those who drive transformative change,” highlighted Zee Media Corporation Ltd CEO Abhay Ojha.
RISE: Marathwada Udyog Bhushan Edition promises to be an enlightening and enriching experience, bringing together visionaries, industry experts, and innovators who are shaping the destiny of Marathwada and beyond. The Associate Sponsors for the event are Dr. Chate Homeopathy, E Agro Care Machineries & Equipment Pvt Ltd & भाग्यविजय Astro Vastu Solution.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
