News Broadcasting
Zee 24 TAAS debuts AI anchor Zeenia to present AI survey
Mumbai: Zee 24 TAAS is poised to redefine Marathi journalism with its state-of-the-art AI anchor, Zeenia set to present the AI Survey, conducted. As per the press release the first Marathi news channel to deploy such advanced technology, Zee 24 TAAS is on a mission to deliver an insightful survey that reflects the true sentiments of Maharashtra’s diverse population.
As per the press release this AI survey, to be presented by Zeenia, the AI anchor, covers a wide spectrum of crucial topics including politics, religion, economics, and social issues, all in the lead-up to the Maharashtra elections. Airing on Friday 16 August 2024, at 6 pm, this remarkable initiative of the channel’s commitment to innovation and accuracy is highlighting a clear and impactful understanding of the electoral landscape.
Zee 24 TAAS officiating editor Kamlesh Sutar emphasised the importance of this milestone: “Zee 24 TAAS is always pioneering in bringing cutting-edge technology to Marathi news. With Zeenia leading Maharashtra’s first AI-driven survey, we are proving our dedication to delivering accurate and relevant content that resonates with our viewers. This survey captures the diverse sentiments across the state and is setting a new standard for news reporting in the region.”
Zee Media Coro Ltd (ZMCL) CEO Karan Abhishek Singh highlighted the broader impact, stating, “By launching Maharashtra’s First Major AI Survey with our AI anchor Zeenia, the channel network has demonstrated relentless drive for innovation. We are setting a new standard in journalism that is not only redefining the way news is delivered but also ensuring that we are at the forefront of technological advancements in the industry.”
As Zee 24 TAAS continues to lead the way in innovative journalism, the results of this AI survey serve as a vital tool for understanding the pulse of Maharashtra. The channel is inviting viewers to stay tuned for ongoing coverage and analysis, further exploring the impact of this historic initiative.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
