Mythological
Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’
Mumbai: Ganesh Utsav, the vibrant and spiritually enriching festival dedicated to Lord Ganesha, is a time of immense joy and devotion in India. To further illuminate the festive spirit of this auspicious occasion, Zee 24 TAAS has announced ‘Sukhkarta,’ encouraging citizens to delve deep into the profound significance of Lord Ganesha and the divine celebration.
‘Sukhkarta’ brings to light the divine fervour to life through live broadcasts of sacred rituals, devotional melodies, and captivating cultural performances. It offers viewers an exclusive window into the real-time proceedings of sacred ceremonies, the soothing notes of devotional songs that touch the soul, and captivating cultural showcases.
This extraordinary programming also offers viewers a front-row seat to witness the pilgrimage to the eight Ganesh temples in the Maharashtra state of India, each of which houses a unique idol of Lord Ganesha. Each temple has its distinct legend and history, making them as diverse as the revered murtis. Additionally, the wide audience of Zee 24 TAAS will have the opportunity to witness live coverage of the Ganesh Visarjan ceremony, where the idol of Lord Ganesha is immersed in a body of water.
Expressing the profound sentiment of the festive season, Zee 24 TAAS editor Nilesh Khare said, “As Lord Ganesh is revered as the god of art, ‘Sukhkarta’ serves as a tribute to the artistry of life, embracing its diverse facets through the expressions of talented artists. We celebrate the creative spirit that infuses every aspect of our existence, just as Lord Ganesh inspires artistry in all of us.”
“With ‘Sukhkarta,’ we embark on a journey to illuminate the profound cultural and spiritual significance of Ganesh Utsav. Our pilgrimage to the sacred Ashtavinayak temples symbolizes our commitment to preserving and sharing the deep-rooted traditions of Maharashtra,” further highlighted Zee Media Corp Ltd CEO Abhay Ojha.
Beyond the cultural and spiritual offerings, ‘Sukhkarta’ on Zee 24 TAAS also featured an engaging modak contest, a delectable nod to the sweet treat cherished by Lord Ganesha.
Co-presented by Mahindra Oja Tractor & Amrith Noni – Pain Relief Spray, ‘Sukhkarta’ is powered by Nirma Shudh Namak, special partners – Gokul, Dear Government Lottery, associate sponsors – K-Pra Foods, Mandke Hearing Services-Pune, Kirti Agarbatti & Calton Paint.
Zee Media Corp Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.
MUMBAI: Collective Artists Network is stepping boldly into the past to shape the future of Indian storytelling. The company has announced HistoryVerse, a sweeping new content slate dedicated to retelling India’s rich historical and mythological legacy for contemporary audiences.
Launched under the newly formed Collective Studios, the slate features eight history-inspired titles across theatrical films and web series, making it the largest such lineup announced in India to date. The stories draw inspiration from figures and traditions that have shaped the subcontinent for centuries, including Hanuman, Krishna, Shiva, Shivaji, Durga, Kali and Swami Samarth.
The already released Mahabharat series acts as the foundation stone for HistoryVerse, offering a glimpse into how deeply rooted narratives can be retold with scale, polish and a modern storytelling lens. Building on that momentum, three of the newly announced projects are being developed as feature films, while two will take the form of web series. More titles are already in various stages of development.
Collective says the focus is on detail and immersion at every step, from research and writing to visual design, aiming to make these stories feel expansive yet accessible, even for viewers who may not usually gravitate towards historical content.
Announcing the slate, Collective Artists Network founder and group CEO Vijay Subramaniam, said India’s folklore remains one of the country’s most underleveraged creative assets. “These stories sit at the heart of our culture and deserve to travel the world,” he said. “HistoryVerse is not just about films and series. It is about building an ecosystem of experiences, consumer brands and gaming that allows audiences to engage with these narratives in many ways.”
With HistoryVerse, Collective Studios is positioning itself for the long haul, betting that India’s oldest stories, told with contemporary craft, still have plenty of new ground to cover.
