News Broadcasting
ZEE 24 TAAS celebrates 16th Anniversary
Mumbai: Zee 24 TAAS, one of the Marathi news channels of Maharashtra, has completed 16 successful years of presenting hyper-local news programming to Maharashtrians in their own language. The 24-hour Marathi news channel aims to ensure that Maharashtra gets a voice that speaks the truth on a timely basis.
Zee 24 TAAS has been successful in offering 24X7 exclusive programming, thus engaging aspirational, positive, and progressive viewers across the globe. .Zee24 Taas’ Ananya Samman has been recognized as one of the most credible platforms, motivating the unsung heroes in the state of Maharashtra. The Marathi-speaking audience have been able to tune in to Zee 24Taas through DTH Network, MSO network, Zee24 TAAS app on Google Playstore and Apple App Store, Zee 5 App on Android TV & Amazon Firestick and on YouTube. It has been ensuring reportage of varied programming mix of politics, sports, and entertainment etc through an investigative lens for its widespread Marathi-speaking audience. The channel has uncovered various Scams in the Investigations and the impact of these investigations have led to enquiries and notices issued to respective bodies.
Zee 24 TAAS has over 37 lakh Followers on Facebook followed by 4.47 lakh followers on Instagram & 7.37 lakh on Twitter. This reveals that Zee 24 TAAS is a reliable source for unbiased and accurate reporting and consistently ranks as one of the most reliable news sources in the State of Maharashtra.
The prime-time news shows of Zee 24 TAAS have been Black and White, Inside Story, Apla Jilha Apli Batmi among other popular shows.
Zee 24 TAAS editor & business head Nilesh Khare said “We are very grateful for the support of our reliable sources, excellent team of journalists and readers/ viewers. The massive shift in the content consumption patterns of the wide-spread population of Maharashtra has motivated the team towards delivering hyper-local unfiltered news content in Marathi – the most preferred language in the state of Maharashtra. Zee 24 TAAS has been successful in offering a varied range of investigative and positive news stories that brings vibrancy to the channel and its audiences.”
“The journey of Zee24 TAAS began in February 2007 and there has been consistent progress since then. The interactive approach & highly engaged viewership works as a reassurance that public opinion reaches to the authorities. It encourages us to further expand our reach and plan thought leadership show programming,” added Zee Media Corporation Ltd. CBO Abhay Ojha.
“Zee 24 TAAS has shown consistent growth and is popular ahead of various other Marathi News Channels. It has managed to stay atop with the highest reach in the market all these years. In addition to being a 24X7 news platform, our team has also been able to engage industry leaders by felicitating the spirit of entrepreneurship through UDAAN and many such initiatives,” highlighted Zee Media Corporation Ltd. head of marketing Anindya Khare.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
