e-commerce
Zaggle swipes big with Mastercard in co-branded card power play
MUMBAI: When Zaggle and Mastercard join forces, you know the swipe game just levelled up. In a move set to reshape India’s prepaid card landscape, Zaggle Prepaid Ocean Services Limited has inked a five-year deal with Mastercard Asia/Pacific Pte. Ltd., paving the way for a new wave of co-branded domestic prepaid cards.
The agreement, effective from 22 September 2025 and running until 30 September 2030, will see Mastercard incentivise Zaggle to launch and promote these cards on its network. The deal is positioned as a customer business agreement, but in the wider payments ecosystem, it’s a strong signal that prepaid solutions are no longer niche, they’re going mainstream.
Zaggle managing director Avinash and CEO Ramesh Godkhindi confirmed the collaboration in a regulatory filing, noting that the tie-up is fully aligned with SEBI’s disclosure requirements. Importantly, there’s no related party angle here, the deal is clean, international in origin, but domestic in focus.
For Zaggle, this partnership means more than just plastic in wallets, it’s about scaling digital payments for an India that is rapidly going cashless. With Mastercard’s global heft backing its distribution, the co-branded cards are expected to target a wide consumer base, from urban professionals to emerging Tier 2 plus spenders looking for secure, flexible, and reward-heavy payment tools.
The timing couldn’t be sharper. With India’s digital transaction volumes already scaling new highs and festive spending season underway, the Zaggle-Mastercard alliance is poised to capture both consumer trust and transaction value.
By the numbers:
● Agreement duration: 22 September 2025 – 30 September 2030
● Nature: Domestic prepaid card co-branded with Zaggle on Mastercard’s network
● Structure: Internationally awarded, domestically executed
● Consideration: Mastercard incentivising Zaggle for launch and promotion
As fintech partnerships continue to blur the lines between consumer convenience and financial innovation, Zaggle’s latest move signals that the prepaid card is no longer the poor cousin of credit, it’s a rising star. With Mastercard in its corner, Zaggle isn’t just playing the payments game; it’s aiming to rewrite the rulebook.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
