iWorld
YuppTV pockets ICC Champions’ exclusive digital rights, Canada & Europe to enjoy it live
MUMBAI: To the delight of cricket enthusiasts on its platform, YuppTV, the world’s largest OTT player in South-Asian content, has bagged the exclusive digital rights for the upcoming ICC Champions Trophy 2017 for Canada and non-exclusive digital rights for Continental Europe. With the latest development, YuppTV users in Canada and Continental Europe, excluding Germany, Switzerland and Austria, will be able to catch the intense cricketing action live on YuppTV.
YuppTV users can grab all the action, live from 1 – 18, June 2017.
Commenting on the latest undertaking, Uday Reddy, Founder & CEO, YuppTV, said, “We are glad to bag the Digital Rights for the ICC Champions Trophy, 2017. It has been our constant endeavour to make it easier for users to access entertainment over the internet. Now, with the latest development, cricket enthusiasts will be able to catch the intense cricketing action LIVE on YuppTV. Since cricket enjoys a cult following across the globe, we look forward to receiving a positive response from our customers”
The ICC Champions Trophy 2017 is going to witness eight top-ranking teams in the world to compete for the top spot. The 18 days long event is going to commence on June 1, promises to an action-packed cricketing extravaganza.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
