iWorld
YuppTV & Fox Star to offer movies for expats
MUMBAI: The world’s largest player for South-Asian content, YuppTV, recently announced its partnership with Fox Star Studios, one amongst the leading production houses of today.
As part of the non-exclusive association, YuppTV is set to feature an admirable collection of popular movies by the Fox Star Studios, including Ae Dil Hai Mushkil, Jolly LLB2, Akira, MS Dhoni and Neerja, on its on-demand movie streaming platform, YuppFlix, which can be accessed by YuppTV users across the globe for expat community.
Commenting on the association, YuppTV CEO Uday Reddy said, “The association will enable us to offer the best movie catalogue by Fox Star Studios on our platform. We shall further continue to include the latest movies in our offerings and are affirmative that the users will enjoy the best movie catalogue on YuppFlix.”
YuppTV has been actively updating its offering of latest movies on YuppFlix, its dedicated platform for on-demand movie streaming. Users can access the latest movies on all YuppTV platforms, including the iOS and Android app and internet-enabled devices.
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YuppTV diversifies into streaming and news reporting tech solutions
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
