iWorld
Yupp TV launches first web series with Brian Lara
MUMBAI: Internet based TV streaming service provider YuppTV is all set to launch its first original web series production starring cricket legend Brian Lara.
The five-episode web series titled Brian Lara is Not Out! will launch on 6 November. The web series will be available on subscription basis on the YuppTV app.
YuppTV CEO and founder Uday Reddy has produced the series along with Madhura Sreedhar Reddy.
The story of web series Brian Lara is Not Out! is based on Sachin Tendulkar, inviting Brian Lara to play in three- match All Stars Cricket 2015 series to be held in November 2015. All Stars Cricket 2015 is a platform for all legendary players to play their favorite game again after retirement on American soil. The two teams to play are Sachin’s Blasters and Warne’s Warriors.
The script revolves round Lara’s personal Life, his passion for cricket, his tips on cricket for aspirants, more sneak peek into the real Brian Lara and how he prepares himself physically, mentally and emotionally to play again at 46 in the All Star Matches.
This web series can be watched globally on all internet connected devices via the YuppTV app.
Speaking about the launch, Reddy said, “Brian Lara web series is a major step for YuppTV towards providing access to high quality content to all its viewers over numerous internet connected devices using YuppTV app. We are excited to launch this original content with a passionate sportsman – Brian Lara. The first original content, the sports connect the debutant producer opportunity; adds more feathers to YuppTV.”
Lara added, “I am excited to play again, I am more excited to see that people love me even more than before. I am overwhelmed to see the huge response for Not Out’s curtain raiser. I thank YuppTV and Uday for this great endeavour.”
Madhura Sreedhar Reddy said, “Brian Lara was inspiration to all the cricket lovers across the world. But, it’s great to see him inspiring even at the age of 46 years. We are very happy to make this video series with Brian to inspire all the passionate sports lovers.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
