Applications
Yuma Energy crosses one million monthly swaps
Mumbai: Yuma Energy, a technology-powered battery-as-a-service (BaaS) player, announced that it has surpassed one million monthly battery swaps within just 18 months of starting operations. Even as it celebrated this milestone, Yuma Energy also launched its BaaS service in Hyderabad, Telangana, extending its overall presence to 10 key cities. The company’s accelerated growth attests to Yuma Energy’s success at filling a critical market gap with its deep tech-driven operations and benchmark-setting service standards.
With a focus on intelligent and data-driven expansion to create a highly accessible network of swapping stations, Yuma Energy has doubled its urban footprint this year. It is now present in six metros – Bengaluru, Mumbai, Navi Mumbai, Delhi, Gurugram and Hyderabad – and four non-metros – Indore, Kochi, Tirunelveli and Pondicherry. Yuma Energy’s 175-plus battery swapping stations conduct over one million monthly swaps for 100,000 plus two-wheeler EV riders.
“Yuma Energy’s speedy ascent to one million monthly swaps shows the widespread acceptance and customer goodwill it has garnered over its 18-month journey. Powered by cutting-edge technologies and strong customer partnerships, Yuma Energy will continue to reliably solve charging infrastructure gaps and range anxiety at scale, thereby driving speedier EV adoption and supporting a sustainable energy transition for India,” said Yuma Energy general manager and managing director Muthu Subramanian.
Speaking about the city launches, he added, “We are delighted to start Yuma Energy’s BaaS service in Hyderabad and will continue to add capacity with a goal to operationalise 300 stations country-wide by the end of this year.”
Yuma Energy’s focus on operational excellence stems from its analytics and technology expertise. The company’s integrated systems and proprietary data models have helped create a customer-centric battery swapping network that unlocks strong unit economics and ensures 99% station uptime (i.e., battery availability) and sub-1 minute average battery swap times.
In its mission to create a reliable, convenient and efficient BaaS network, Yuma Energy is also establishing strategic partnerships with cities, public agencies and private players. The current partners include the Municipal Corporation of Delhi, Indian Railways, Adani Electricity, BSES Rajdhani Power Ltd, BSES Yamuna Power Ltd, Delhi Metro Rail Corp, and Bangalore Metro Rail Corp Ltd.
Going forward, Yuma Energy aims to expand its BaaS solution beyond two-wheelers and cater to a broader range of EV categories. It will also continue to expand on all fronts from network size and swapping capacity to touchpoint formats, geographies, product portfolio and technologies.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
