e-commerce
Yepme.com launches music video with brand ambassador Farhan Akhtar
NEW DELHI: E-commerce has surely taken off well in the country and to woo shoppers, online retailers are finding new ways to reach out to them.
Yepme.com, an online fashion brand, has launched its very own music video featuring as brand ambassador, the actor and director, Farhan Akhtar. The music video titled ‘Tension Kyun Lete Ho Yaar.’ aims to capture the essence of the lifestyle of Yepme’s target audience – style conscious men and women between the ages of 20 to 29 years.
Yepme.com CEO Vivek Gaur said, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth, and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”
Gaur added, “The brand’s mission is to democratise fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points.’’ The company has built its business around the Fast Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.
The music video has been directed by Sujaat Saudagar and showcases Akhtar going through a regular day, dealing with even difficult moments in a positive and upbeat way. Akhtar wears several Yepme outfits in the course of the video, showcasing the wide range of the brand – the clothes from the video are launched as an exclusive limited-edition Farhan Akhtar range on Yepme.com.
Akhtar said, ‘It’s a very optimistic song and this is something that ties in with the philosophy of the brand (Yepme) which wants you to feel better about yourself. The online world and access to ordering things online has made things simpler – and there are times you want to just celebrate by buying yourself something, so it ties in well.’’
The full can be viewed on Yepme’s website, YouTube and with the DTH service providers like Tata Sky, Airtel, Dish TV, etc. Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
