Hindi
Yash Raj Films’ yFX Studios unveils its official website
Mumbai: Set up in 2016, yFX Studios is a part of India’s biggest film studio – Yash Raj Films, the 50-year-plus entertainment conglomerate helmed by Aditya Chopra. With over 35 feature films to its credit, including the country’s biggest blockbusters like Pathaan, War, Tiger Zinda Hai, Sultan, etc, the award-winning yFX Studios is one of the industry’s leading players.
yFX Studios is a full-service visual effects facility, with state-of-the-art in-house technology, comprising over 250 skilled and experienced VFX artists and technicians, headed by Academy (Academy of Motion Picture Arts and Sciences) and VES (Visual Effects Society) member Sherry Bharda. From being part of the initial script readings, to pre-visualisation, shoot supervision, to final VFX and post, and supervision of colour grading, yFX Studios is an integral part of the entire film-making process.
Their latest offering is YRF’s recent release – Pathaan, which has become the highest-grossing Hindi language film worldwide. Pathaan is a part of Aditya Chopra’s ambitious YRF spy universe and has the biggest superstars of the country – Shah Rukh Khan, Deepika Padukone, and John Abraham. This marquee tentpole project has been directed by Siddharth Anand.
yFX Studios has designed and worked on the visual effects for all YRF films for the last six years, as well as non-YRF films like the action blockbuster Uri, Salman Khan’s Bharat, and international projects as well. Currently, the studio is working on the much-anticipated Tiger 3, starring Salman Khan and Katrina Kaif in lead roles.
yFX Studios’ official website gives us a glimpse of what goes into making magic through visual effects for a jaw-dropping cinematic experience, and importantly, the people behind the alchemy!
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
