News Broadcasting
Yantra Media to launch primetime show on Surya TV
MUMBAI: After the exit of comedy show Ettu Sundarikalum Njanum, Yantra Media is all set to launch another comedy show on Surya TV. The show Vaa Mone Dinesha will debut on 28 February.
The half-an-hour daily show will air at 6 pm. The show is targeted at family and children. “The comedy show will have a fantasy touch also,” says Yantra Media head Shyamsundar.
The story revolves around a spirit with a magic lamp who visits the hero Chandu’s family consisting of eccentric family members of four sons, a daughter and a precocious garrulous grand daughter. Chandu, who is a telephone wire digging contractor happens to be on his job,when he finds a pot which has this spirit in it. No one in the family can see the spirit except his master.
The plot thickens when Chandu gets into problems with his family members as the spirit has a female voice!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
