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Yahoo! to produce ‘The Apprentice’ site for Mark Burnett

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MUMBAI: Yahoo! Inc. and Mark Burnett Productions, which is the producer of reality TV programming, announced a multiple programme content relationship in which, Yahoo! will produce, host and sell advertising for the official website for the second and third season of The Apprentice.

As a part of the deal, Yahoo! will also integrate exclusive Apprentice content throughout it’s network. Also, additional reality programmes on which Yahoo! and Mark Burnett Productions are expected to collaborate will be announced soon.

The Apprentice’s official website goes live today at http://apprentice.yahoo.com, through Yahoo! TV, or through the SBC Yahoo! DSL front page, and will be operational throughout the show’s four-month run. “We chose to work with Yahoo! because of its tremendous reach on the Internet, as well as its ability to develop a comprehensive and entertaining user experience,” said Burnett. “The fans of The Apprentice are very devoted to the programme and can now enjoy a deeper relationship with our programme and its contents by going online to Yahoo!”
 
 
Each week, The Apprentice’s website will feature up to 40 minutes of exclusive video footage from each episode specially edited for the online audience and not seen on TV, such as additional task footage, taxi confessionals and boardroom drama. In addition, Sam Solovey, who was famously ousted from the first season of The Apprentice will write an exclusive weekly column with play-by-play commentary. Users will also be able to download a themed Apprentice IMVironment background in Yahoo! Messenger, as well as use a verbally animated “You’re Fired” audible to taunt their friends while instant messaging.

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Other site features include an inside tour of the candidates’ residence, extensive photo galleries, biographies, episode recaps, task overviews and team statistics and strategy. “This relationship with Mark Burnett Productions helps further Yahoo!’s commitment to provide the next generation of original and compelling broadband content for our consumers,” said Jim Moloshok, senior vice- president of entertainment and content acquisition. “At the same time, advertisers will have the opportunity to reach a large, engaged audience within an extremely attractive demography.”

Yahoo!’s advertising inventory for the site, which includes sponsorship, broadband video ads, and banner ads, is proving popular with brand advertisers wanting to take advantage of Yahoo!’s reach with the 18-49 year-old online audience attracted to The Apprentice. As the season progresses, Yahoo! will add additional elements to the official Apprentice site and throughout the Yahoo! network. Integration of The Apprentice content will ultimately span six Yahoo! destinations reaching more than 60 million unique users per month, via Yahoo! TV, Yahoo! Messenger, Yahoo! HotJobs, Yahoo! Search, Yahoo! Finance, and LAUNCH, Music on Yahoo!

Previously, Yahoo! and Mark Burnett Productions had announced a relationship to promote The Apprentice on Yahoo! HotJobs to encourage show viewership and drive contestant applications.

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News Broadcasting

Rising Bharat Summit 2026 spotlights India’s global ascent

PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.

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MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.

Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.

Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.

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Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.

Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.

The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.

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Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.

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