News Broadcasting
Yahoo! set to enter India
Yahoo! Inc is all set to set its foot in India. The portal had earlier announced its plans for creating a India-centric portal. It will commence its operations in India within three months. The Santa Clara based company is setting up offices in Bangalore and Mumbai.
Yahoo!’s Indian model will be on the lines of Rediff.com and Indiainfo.com. The company has advertised in local newspapers to recruit technical and management professionals for its India operations.
Rediff.com insiders have laid fears of the outgo of its senior, experienced and well-trained professionals and executives to Yahoo India. “The staff outgo to Yahoo! is a bigger threat than the portal itself” said a senior official at Rediff.com.
Portals like Indiainfo.com, Rediff.com and Satyamonline.com will have to roll up their sleeves as the biggest international player is entering the Indian web space. In a recent report, Yahoo.com was the portal with the largest recall value. With all the resources, goodwill, popularity and the experience, Yahoo! is all set rule the portal market in India.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
