eNews
Yahoo! India’s Taraporewalla appointed IOAI chairman
MUMBAI: Internet & Online Association of India (IOAI) has appointed Yahoo Web Services India Pvt Ltd country head Neville Taraporewalla as the chairman of IOAI.
Subsequently, Times Internet Ltd CEO Mahendra Swarup will take over as vice-chairman of the association.
According to Taraporewalla, “There is a huge potential in online marketing industry and it is IOAI’s constant endeavor to ensure that online media will be appreciated along with other mediums.”
The association was founded in January 2004 by Indian portals Hindustantimes.com, Indiatimes.com, MSN.co.in, Rediff.com, Sify.com, Yahoo.co.in and the online media agency, Mediaturf, informs a media release.
As quoted in the release, Mahendra Swarup said, “The rapid development of eCommerce is forcing companies today to adopt business strategies revolving around the internet. The ecommerce market size in India is estimated to reach Rs 800 crores while the online advertising market is expected to touch Rs 137 crores by 2005-06.”
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
