Gaming
XR Sports Alliance attracts new members
MUMBAI: The XR Sports Alliance (XRSA) is beginning to gather momentum. Founded by video streaming solutions company Accedo together with wireless tech company Qualcomm Technologies and sports host broadcaster HBS, in June 2024, it has announced its first batch of members. These include: sports rights owner E1 Series; telecom operator Deutsche Telekom; AR glasses and original equipment manufacturer (OEM) XReal and and technology service providers, Ateme, Skyrim.ai.
The new members will be contributing to the XRSA, which aims to accelerate knowledge gathering, technological advancement and time-to-market for XR sports services, as well as gather and share industry knowledge across the globe.
Said Accedo CEO Michael Lantz: “The XRSA was born from a shared vision. Our ambition is to build a powerful collective of passionate leaders and experts from both the sports and XR industries, all committed to advancing the commercialisation of XR sports services. Every member is important for how we shape our end-to-end experimentation framework and how we lay the foundation for scalable technology and sustainable XR business models.”
Qualcomm Technologies senior director business development Patrick Costello added: “Through the XRSA user testing framework, we will gather valuable data from global deployments and share these lessons learned reports with our members, ensuring insights are drawn from diverse audiences to inform future developments.”
HBS digital head Sylvain Lebreton commented: “The planned experimentation deployments in early 2025 will involve extensive experimentation with both non-live and live spatial video formats and evaluating user interaction with various immersive fan features and spatial advertising. We will continue to grow the membership over the coming months and welcome interest from companies across the ecosystem, both those wishing to serve as contributing members, as well as observing members.”
Accedo, HBS, and Qualcomm Technologies, will be at CES 2025 from 7-11 January 2025.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.







