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Wynk Studio acknowledged for enabling independent artists in India
Mumbai: In recognition of its outstanding contribution to the Indian independent music industry, the Indian Independent Record Labels Association (IIRA) has awarded Wynk Studio team for its efforts and significant contribution towards supporting and recognising the Indian independent music industry.
Wynk Studio has been organising workshops, sessions and across the country with an aim to engage with independent artists and onboard them on Wynk Studio. Wynk Music has also created a special playlist with the songs of these artists to drive their discovery and streams. This has led to an increase in the number of independent artists from across the region joining the platform and finding a wider audience for their music.
In addition to this, Wynk Studio had five of its independent women artists perform at the Hornbill Music Festival. These women artists got an opportunity to showcase their talent at the prestigious music platform where the festival audience enjoyed the popular hits of these artists. Wynk Studio artists who featured at the music festival are – Raveena Paul, Reena, Sugandha Garg, Himani Kapoor and Bawari Basanti.
Wynk Studio now has over 2000 artists. Wynk helps drive discoverability for their songs, enabling the artists to monetize their music and build thriving careers in the music industry. The Wynk Music app functions as a great enabler to offer these artists a creative outlet while solving monetisation and discovery issues for them.
Wynk Rewind 2023 placed artists like Aditya Rikhari in Hindi, Mali in English, Harsha Prawin in Telugu, AR Anandh in Tamil, Dheemusix in Kannada and Raj Burman in Bengali as some of the leading indie artists of the year who have been trending on the app.
In 2023, Wynk supported the distribution of independent singles such as “Love Token” from Manj Music and Anusha Dandekar, “Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar mein Pagal”, along with helping independent producers build scale such as LGF Studios whose movie “Love All” starring Kay Kay Menon and Swastika Mukherjee was promoted on the platform.
Wynk continues to endeavor towards driving language and artists diversity on its music app and has been consistently adding independent artists and music from across languages to its platform. This year, 55 per cent of sign-ups on Wynk Studio have been from non-metro cities including smaller towns of the North-East highlighting how the platform has been a great enabler for independent artists from all over the country, especially tier 2 and tier 3 cities. This also enables Wynk to deepen its content library with diverse languages that these artists champion.
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Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
