iWorld
WWE’s PPV ‘Elimination Chamber’ this Sunday
MUMBAI: The next pay-per-view (PPV) on the WWE calendar is the Elimination Chamber event set to take place on this Sunday. This showcase features a cage match, complete with pods and countdowns and, really, just the final stop before WrestleMania.
Another reason that makes this PPV a historic one is – the fact that it represents the final PPV that will ever take place before the launch of the WWE Network.
So with just a few days remaining for the final PPV, here is what one could expect to see this Sunday.
Elimination Chamber WWE world heavyweight championship match (Randy Orton vs. John Cena vs. Sheamus vs. Daniel Bryan vs. Cesaro vs. Christian)
Cena, Sheamus, and Bryan all qualified by way of a disqualification win on Monday Night Raw over The Shield. Cesaro and Christian got in by winning qualifying matches over Dolph Ziggler and Jack Swagger respectively on Friday Night SmackDown later that same week. Orton is currently running the gauntlet with matches against all of these opponents. He has his work cut out for him as he faces his final opponent in Shemus today Monday Night Raw after losing to Bryan, Cena, and Cesaro and with the lone pin-fall win over Christian.
The Shield vs. The Wyatt Family
The disqualification win for Cena, Sheamus, and Bryan came by way of The Wyatt Family interfering in the match with The Shield. So in return for some retribution Roman Reigns, Dean Ambrose, and Seth Rollins demanded a match with the Wyatts. After a staredown on Raw this past week it has gone onto build this match as the fight to know the best team in the WWE.
Batista vs. Alberto Del Rio
“The Animal” has been unleashed and is all set to take center stage at WrestleMania XXX, but his road to the big stage has a small roadblock in the face of Alberto del Rio. Del Rio represents a former champion who can present a mostly credible opponent to catapult “The Animal” to his big title match at WrestleMania 30. The match was booked after Batista beat Del Rio to pulp on Raw and Triple H tried to calm him down by giving him the match.
Big E vs. Jack Swagger for the Intercontinental Championship
A Fatal 4-Way was randomly booked on SmackDown this past week that featured Swagger defeating Kofi Kingston, Rey Mysterio, and Mark Henry to earn top contender status.
All the action can be caught on Ten Sports – the official broadcaster of the WWE – in India.
iWorld
Chahal spins a new tale for Story TV
Short drama platform bowls over viewers with 200 million hits.
MUMBAI: If cricket has its quick singles, storytelling now has its quick spins. Story TV, India’s leading short drama platform, has unveiled a new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga and it plays out like a one-minute match packed with twists. The film captures a spirited exchange between Chahal, introduced as Chief Story Officer, and Bagga as they brainstorm a new short drama idea. What begins as a creative discussion soon turns into a playful back-and-forth, mirroring the dramatic, high-energy format the platform is known for.
The campaign positions Story TV as a master of what it calls the “instant hook” narratives designed to grab attention within seconds and deliver punchy pay-offs within a minute. The tone is light, self-aware and fast-paced, much like a T20 over where every ball matters.
The numbers suggest the format is striking a chord. Story TV currently hosts India’s most viewed short drama, clocking over 200 million views, while several other titles have crossed the 100 million mark. Its content library now spans more than 600 short dramas across genres including romance, love, sports and thriller.
The platform has also scaled rapidly on the distribution front. With over 5 crore downloads and users spending more than 80 minutes per day on the app, Story TV has, over the past six months, emerged as the second most downloaded app worldwide in the Entertainment category, according to Sensor Tower. It also consistently ranks number one on the Play Store in its segment.
Speaking about the campaign, Story TV CMO Nishant Kumar said the platform was founded on mastering the art of the instant hook. While it pioneered the “1-Minute Break” format in India, he noted that the vision has evolved beyond simply filling spare moments. In an era of shrinking attention spans and rising audience expectations, he described Story TV as transitioning from a platform into what he termed a global cultural powerhouse.
Kumar added that the collaboration with Yuzvendra Chahal and Shefali Bagga during the T20 World Cup was a deliberate attempt to sit at the intersection of India’s two great passions cricket and cinematic storytelling. He likened the platform’s short dramas to a T20 match, where every ball can change the game, saying the narratives are high-stakes and twist-filled. Chahal’s unpredictability and Bagga’s quick-witted energy, he said, align closely with the Story TV DNA.
Chahal, reflecting on his appointment as chief story officer, described the experience as an opportunity to explore his creative side beyond the cricket field. He said the script allowed him to be himself on screen and tell a story in under a minute, adding that he enjoyed discovering his acting and writing skills during the shoot.
Shefali Bagga echoed the sentiment, noting that short dramas felt like a natural extension of her journey in entertainment. She said she had been hearing about the format for some time and was immediately drawn to the idea when Story TV approached her. For Bagga, the campaign offered a chance to experiment while staying authentic to her personality.
At a time when content consumption is increasingly fragmented and mobile-first, Story TV’s model banks on brevity without sacrificing drama. With industry actors fronting its short dramas and audiences spending more than an hour each day on the app, the platform appears to have tapped into a format that blends binge-watching with snackable storytelling.
In a media landscape where attention is the most contested currency, Story TV is betting that one minute is all it takes provided the spin is right.
