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WWE adds 25% ad revenue growth for Ten Sports
MUMBAI: “In the last quarter, we saw 25 per cent growth in ad revenue from WWE,” says Ten Sports CEO Rajesh Sethi while adding, “We are expecting this to jump higher by at least 50 per cent in the next calendar year with our fresh content and programming lineup.”
The network in the last quarter has added four new advertisers from FMCG and e-commerce sector, who have previously not advertised with WWE.
The optimistic note comes as Ten Sports gears itself to launch the World Wrestling Entertainment (WWE) in a new avatar for Indian audiences, next year. Properties like RAW and specials will simulcast from USA on Ten Sports, beginning January 2015.
Explaining the reason behind doing so even though the programme will be aired as early as 5:30-6:00 am, Sethi says, “We are trying to kill the time gap of 72 hours that exists today and move as close as possible towards live feed. Secondly, this will also help kill digital piracy which we want to curtail.”
The network with this move wants to provide flexibility and opportunity for fans to watch WWE as close as possible. To avoid being affected by ratings, the channel will have repeats of the show through the week. It will also air the repeat telecast of RAW with Hindi commentary. As it sees the Hindi feed as a value addition to the property. “WWE is a property that has deep penetration in the Indian hinterlands and is not confined to tier I and tier II cities. To further expand our base and coverage of WWE, we are going ahead with the Hindi feed for some programmes and after measuring the response, might get into other regional languages also,” he adds.
The lineup of WWE has been changing from the last three to four months as fictional aspects are being brought in, which is where female audience share been able to connect better to the property. “In addition, we have the young people who are our captive audiences. DIVA, aired in the evening, has a huge segment attached to it. We are summing up together different segments rather than just the teenage segment,” Sethi informs. According to Sethi audiences from the age group of seven to seventy can connect to the property. A customised special show with local connect will be seen on the network soon while to attract kids, animated snippets revolving around WWE will be aired.
A live on-ground event too is being planned for the next year between October and November, which will have WWE superstars performing live in India.
The channel head also plans to have VoD on its digital channel in the year ahead.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
