News Broadcasting
WorldSpace unveils new logophone; audio signature
MUMBAI: WorldSpace the satellite-based digital radio services has unveiled its new logophone, an audio signature of the company’s broadcast identity phrase, ‘WorldSpace Satellite Radio’. The exercise of launching an audio signature has been executed, which will symbolise for the company’s 27 branded channels
The company’s new audio signature, which will be heard between songs and DJ breaks. It has been designed, by which it can be readily adapted to fit the company’s wide range of content and original programming, or used independently for corporate branding activities.
“WorldSpace’s audio signature provides brand cohesion for the individual channels, uniting them as recognizable elements in the WorldSpace Satellite Radio network; it does a phenomenal job of highlighting our diverse range of content,” said WorldSpace vice president of global programming Billy Sabatini. “When subscribers hear the audio signature, they know they are getting the highest quality content and programming.”
Subscribers will hear customised variations of the new audio signature on a variety of WorldSpace channels, including:
* UPop – The station for globally focussed pop music that knows no boundaries, UPop offers hits by the biggest international stars such as Robbie Williams, Daniel Bedingfield, The Killers, and Kylie Minogue.
* Riff – Presenting jazz to a global audience, Riff features legends such as Miles Davis, Ella Fitzgerald and Count Basie, contemporary artists like Diana Krall and Arturo Sandoval, and blends the widening range of international jazz players.
* Bob – Offering new music with a new attitude, Bob serves a global audience with music from some of the world’s best modern rock bands, including Green Day, Nirvana, Weezer, and Radiohead.
* Radio Voyager – Playing today’s hottest adult hits, Radio Voyager brings great music from artists like Dave Matthews, Sheryl Crow, Coldplay, U2, GooGoo Dolls, and Jack Johnson.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
