News Broadcasting
WorldSpace in aggressive expansion mode
NEW DELHI: WorldSpace Satellite Radio, which has the world’s largest global satellite radio broadcast footprint, today announced the launch of its services in the nation’s capital with a focused distribution and after sales service as part of an aggressive national rollout plan.
Though satellite feeds technically can be accessed anywhere in India with the help of proper equipment, the company said that it’s concentrating on some cities to highlight the services on offer and create an awareness.
In this regard, every city will have some unique content on offer for local listeners. Delhi and surrounding areas, for example, would have a dose of Punjabi music. Within a year’s time, the company expects to ramp up its activities in cities like Mumbai, Chandigarh, Kolkata and Cochin, apart from on going sales activities in cities like Bangalore.WorldSpace Lounge, which is an exclusive company showroom, is also expected to be opened in Delhi soon.
Briefing newspersons here today, WorldSpace India Pvt Ltd MD Deepak Varma said, “We want to bring radio (listening) back in a big way.”
That WorldSpace means business is apparent from the fact that 150 retail outlets and sampling centres have been identified in and around Delhi where people can come and not only sample the WorldSpace sets, but also music and
other services on offer.
At present WorldSpace is offering 39 radio stations as part of its bouquet. Some news channels like NDTV, BBC World and CNN too have put their audio feed on the WorldSpace service.
Having committed to invest $ 25 million (as per submission to the Foreign Investment Promotion Board) in the Indian market at the time of setting up the Indian operations about four years back, WorldSpace now is investing heavily into retail stores, communications and marketing initiatives and manpower.
According to Varma, the company expects to invest close to $ 10 million this financial year ending December 2005. Globally, the company has invested approximately $ 1.2 billion in building up a network of digital satellite radio feeds.
Elaborating on what Varma said, company executive vice-president and COO Raman Multani said that the marketing team itself is expected to grow four times by September-October from the present 250-odd people.
“By year end, we also plan to have about 1,000 retail stores all over the country.” As part of the game plan, a national level communication campaign too will be rolled out. O&M is handling the creative duties for the company.
Since the parent company in the US has filed an application with the SEC for going public, WorldSpace India refused to dwell at length on forward looking statements.
The company, which is relying on retail marketing heavily in India, plans to go in for institutional and corporate sales too.
At present, WorldSpace service could be subscribed for Rs. 1,800 on an annual basis. It has some `Gold’ subscribers too in the form of expatriates who pay a sum of $ 10 per month.
Multani pointed out that the company would like to add another 100,000 subscribers to its current client base of 60,000 by end 2005. Asked whether broadcast regulator’s recommendation on allowing 100 per cent foreign direct investment in satellite radio segment would make any difference in the Indian operation if accepted by the government, the company replied in the negative.
WorldSpace Satellite delivers digital music and news to radio sets through satellites and operates on a subscription-based-only model.
The company’s two geostationary satellites, AfriStar and AsiaStar, enables it to deliver more than 100 digital quality audio channels per satellite as well as multimedia content directly to WorldSpace satellite radios in a broad service area that includes Asia, Western Europe, Africa and the Middle
East amounting to approximately five billion listeners.The company is headquartered in Washington D.C. and its Indian operations are run out of Bangalore.In India, WorldSpace boasts of 39 radio stations across genres like jazz to
classical to old Hindi film Music to Rock to news and current affairs. It also offers two Indian classical stations— Shruti (Carnatic) and Gandharv (Hindustani) — as well as regional Indian stations that include Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) and Spandana (Telugu) on its network.
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
