Broadband
Wired broadband sector adds 3.9 lakh users in October
KOLKATA: As the number of internet users in India is reaching new levels gradually, having crossed 700 million in 2020, the home broadband sector also continues to grow. The sector has reached 21.51 million subscribers in October, albeit accounting for a meagre share of the overall base yet. According to the Telecom Regulatory Authority of India (TRAI) report, the wired broadband segment has added 3.9 lakh new users in the month. But overall the total number of broadband users has gone up from 726.32 million to 734.82 million subscribers in October; with mobile device users totting up to 712.67 million, registering 1.15 per cent growth.
The top five wired broadband service providers were BSNL, Bharti Airtel, Atria Convergence Technologies (ACT), Jio , Hathway. The state- run broadband service provider BSNL has lost 5 lakhs users.
(Source: TRAI)
Among other services, Jio has added highest users in the month to reach 1.70 million by adding 1.8 lakh users. Jio Fiber added most wired broadband subscribers in September too. Bharti Airtel’s home broadband service also expanded its market share by adding 70,000 subscribers. While the deep-pocketedplayers keep expanding their footprints, other players like ACT, Hathway have not been able to add significant users in the month. However, ACT has witnessed decent growth in 2020.
A recent report from Motilal Oswal highlighted that the home broadband subscriber growth has been modest in the past five years, with annual CAGR of just five per cent. But the financial firm added that the segment has a minuscule $2 billion market size, accounting for only nine per cent share of the country’s Rs 1.7 trillion wireless market.
“It has largely been an urban product, with low penetration of seven per cent – due to limited network connectivity with just 80–100m estimated home passes – which has restricted subscriber growth. This has given way to increased wireless consumption in India, which has a far easier and convenient installation/activation,” it added.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
