iWorld
Wipro bags five-year contract from T-Mobile Poland
MUMBAI: Wipro has bagged a five-year contract from T-Mobile Poland to provide integrated applications and infrastructure services.
Wipro has committed to T-Mobile a significant improvement of its legacy applications consolidation and rationalization, transforming its operating model from application-focus to domain-focus leading to better customer service.
Over the next five years, Wipro will help T-Mobile systemize and standardize the IT architecture and operations of their Polish entity. A significant portion of the services will be provided from Wipro’s Delivery Centre in Warsaw as a part of their development strategy for Poland.
Wipro SVP and business head – global communications and media Anil Jain said, “We are delighted to have been chosen by T-Mobile in Poland. This is a large transformational deal and a significant win for us. We look forward to supporting T-Mobile enhance their business performance through increased operational efficiency.”
T-Mobile Polska board member, chief technology and innovation Milan Zika added, “We are very pleased to have brought a business partner aboard that understands where we want to be as a company and has the expertise to help us achieve our goals.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
