iWorld
Wipro bags five-year contract from T-Mobile Poland
MUMBAI: Wipro has bagged a five-year contract from T-Mobile Poland to provide integrated applications and infrastructure services.
Wipro has committed to T-Mobile a significant improvement of its legacy applications consolidation and rationalization, transforming its operating model from application-focus to domain-focus leading to better customer service.
Over the next five years, Wipro will help T-Mobile systemize and standardize the IT architecture and operations of their Polish entity. A significant portion of the services will be provided from Wipro’s Delivery Centre in Warsaw as a part of their development strategy for Poland.
Wipro SVP and business head – global communications and media Anil Jain said, “We are delighted to have been chosen by T-Mobile in Poland. This is a large transformational deal and a significant win for us. We look forward to supporting T-Mobile enhance their business performance through increased operational efficiency.”
T-Mobile Polska board member, chief technology and innovation Milan Zika added, “We are very pleased to have brought a business partner aboard that understands where we want to be as a company and has the expertise to help us achieve our goals.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
