Gaming
Winzo levels up, takes India’s gaming power play to the US market
MUMBAI: From Delhi to Dallas, Winzo has just hit its biggest checkpoint yet. India’s largest homegrown digital entertainment platform has officially launched in the United States, levelling up its ambition to export desi gaming tech, IP, and talent to global arenas. The move marks Winzo’s entry into the world’s largest gaming market by revenue, hot on the heels of its Brazilian foray in 2023. That places the company squarely at the crossroads of three of the planet’s top four mobile gaming markets India, Brazil and the US together worth an estimated 65–70 billion dollars with over 20 billion annual game downloads.
With a 250 million-strong user base back home, Winzo’s ecosystem already spans 100 plus competitive games across esports and social formats in 15 languages, backed by more than 100 tech patents. Among them: its Real-Time Game Engine, GenAI-powered vernacular companion, live streaming stack, one-click integration tech and AI-driven cybersecurity solutions.
The platform also brings financial muscle via its 50 million dollars Zo Fund, fuelling early-stage tech ventures and creating a pipeline of Indian innovation for global markets. Alongside gaming, Winzo is rolling out Zo TV, its new short-video format, aiming to be a one-stop hub for interactive entertainment.
“This is a proud milestone for India’s digital entertainment ecosystem,” said co-founders Saumya Singh Rathore and Paavan Nanda, noting that the expansion represents “Tech Exports 2.0” where Indian developers can finally take culturally resonant games and esports to the most lucrative gaming market in the world.
While Winzo continues to expand abroad, it is also doubling down on its Indian audience, even as it responsibly rolls back select offerings impacted by regulatory shifts. For the company, the US debut isn’t just a market entry, it’s a statement that India’s gaming story is no longer just local, but truly global.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
