iWorld
WinZO, Balaji join forces for India’s microdrama wave
MUMBAI: India’s digital screens just got a new heartbeat with WinZO and Balaji Telefilms teaming up to create the country’s first transmedia universe. The collaboration brings cinematic storytelling to microdramas, letting characters, games, and stories leap seamlessly across formats.
Within three months of launching its microdrama platform ZO TV, WinZO has already crossed 500 titles, making it one of the fastest-growing short-format content libraries globally. The move positions India firmly in the 26 billion dollar short-drama industry, one of the fastest-growing entertainment categories worldwide.
WinZO co-founder Paavan Nanda said, “We are building the world’s first transmedia platform from India, where games, stories, and digital experiences coexist. Microdramas are the next global frontier. Partnering with Balaji brings together top storytellers and cutting-edge technology to create stories that resonate in India and across the world.”
Balaji Telefilms joint managing director Ekta Kapoor added, “Storytelling must evolve with the times. From television to digital and now microdramas, this collaboration allows us to connect deeply with audiences everywhere.” Balaji Telefilms CRO Nitin Burman said, “Audiences today want bite-sized content but still crave emotion, drama, and connection. This partnership makes storytelling more interactive and engaging than ever before.”
WinZO has already achieved over 100 million episodes viewed globally, leveraging its 250 million users, 75,000 content creators, and a legacy of publishing and distributing 100 games. By focusing on authentic characters, strong writing, and culturally rooted narratives, the platform is redefining India’s storytelling soul while laying the foundation for a global transmedia franchise.
The partnership also includes initiatives to nurture India’s next generation of creators through workshops, creator accelerators, and collaborations at marquee forums such as Waves Film Bazaar and the International Film Festival of India. Microdramas are not just a new format, but the first step in building a creative ecosystem where India tells its stories to the world, one two-minute episode at a time.
eNews
Warner Bros. Discovery unleashes Holi lineup on kids’ channels
Cartoon Network, POGO and Discovery Kids pack March with festive stunts and premieres.
MUMBAI: Warner Bros. Discovery just splashed Holi across TV screens because when your favourite cartoons get gulal in their pixels, even grown-ups want to tune in for the masti. Warner Bros. Discovery has rolled out a vibrant March programming slate across Cartoon Network, Pogo and Discovery Kids, timed to capture the high-energy spirit of Holi with superhero chaos, comedy blocks, action adventures and fresh premieres.
Cartoon Network leads with the Teen Titans Go Holi Day stunt on 2–3 March from 11:30 AM, featuring back-to-back episodes and movies packed with pranks and playful rivalries. Mornings get a laughter injection with Haha Hehe Mornings (Monday–Friday, 7:00–11:30 am), while the brand-new show Maca & Roni premieres from 16 March at 10:30 AM, following two mismatched best friends whose plans spiral into hilarious chaos.
Pogo brings the desi flavour with Holi Ki Toli on 3 March from 9:30 am, plus special Little Singham – Khatre Chor Ki Dastaan episodes (Parts 1–3) airing Sundays 1–15 March at 12:15 pm. The Little Singham and Chhota Bheem crossover Khel Khel Mein (Parts 1–3) runs Sundays 8–22 March at 1:00 pm, uniting the heroes in a fun, twist-filled adventure.
Discovery Kids joins the celebration with Masti Ke Rang on 2–3 March from 9:30 am, and premieres new Titoo episodes Monday–Friday 2–6 March at 2:30 pm and 8:30 pm. Kris Roll No. 21 keeps the weekday action rolling from 10:30 am onwards.
The month-long lineup blends superhero specials, homegrown bravery tales, friendship-driven comedy and festive energy turning March into a riot of colour, courage and laughs for kids and families.
In a season where every splash counts, Warner Bros. Discovery isn’t just airing shows, it’s throwing a full-on Holi party on air, one colourful episode at a time.
