News Broadcasting
Will Eternal Dreams help Tara to stay afloat?
Ratikant Basu’s beleaguered Broadcast Worldwide (BWW) – which runs the Tara bouquet of regional channels – has roped in Eternal Dreams, a channel operations and marketing agency, to generate ad sales for its ailing Tara Marathi channel.
BWW has signed a three month contract with Eternal Dreams on an assurance that the agency will generate ad sales of Rs 1000,000 per month for the channel. Tara Marathi, which currently has only 20 per cent of original programming per day, has introduced some new shows in an effort to revive the channel. Ambitious plans to revamp the channel have been aborted for the time being due to an acute shortage of funds. Industry sources say that Prachar Advertising was earlier funding Eternal Dreams, but has since backed out.
While the company has gone in for a revamp of Tara Punjabi, Tara Marathi’s plans to beef up its news programming and bring in a strategic investor seem to have been put on hold.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
