iWorld
Where goest the broadcast bill?
The fate of the broadcast bill hangs on a razor’s edge, despite Braodcast Minister Arun Jaitley’s pledge to table it in the surrent budget session of parliament.
Lobbying for the Broadcast bill is expected to reach fever pitch after March during the Budget session recess. The broadcasters lobby group, The Indian Broadcast Foundation has set up three committees for the purpose. Discovery India’s Kiran Karnik, News Television India’s Peter Mukherjee and Urmila Gupta, and Sony Entertainment Television’s Kunal Dasgupta are looking at convergence and spectrum allocation issues. ESPN’s Manu Sawney and Turner International’s Anshuman Misra are reviewing technology convergence, especially the last mile infrastructure.
Content provider UTV’s Ronnie Screwvala and Khursheeda Mody, Nimbus Communications Harish Thawani and MTV India’s Alex Kuruvilla are looking at Internet regulatory issues. Three government committees are also reviewing critical areas in the bill.
Jaitley expects to reach a consensus during the recess before tabling the bill in parliament. Some analysts believe that foreign equity in cross media holding and DTH may not form a part of the bill, plagued by opposing political viewpoints. Others indicate that the bill may be tabled, but will go into a sub committee for further review.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
