iWorld
WhatsApp partners with OML to raise privacy awareness
Mumbai: WhatsApp has collaborated with Only Much Louder (OML), a market-leading, full-service creative and entertainment business network for #MessagePrivately, a consumer awareness partnership focused on the importance of privacy in our lives. The collaboration has led to the production of ‘WhatsApp GoodMornings’ social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and Gurleen Pannu, who talk about their experiences and light-hearted moments when sharing ‘Good Morning’ messages on WhatsApp from family and friends.
This partnership with the talented bunch of comedians brilliantly combined humour and relatability, leveraging the power of comedians, who resonate with millennials, to deliver content that is both informative and entertaining. With each comedian bringing their unique style, the films highlighted the importance of privacy in our digital interactions, all while delivering light-hearted and engaging storytelling.
It aimed to familiarise key audiences with privacy features related to messaging through some of their favourite comedians. The in-house team tapped into the potential of ‘Good morning’ messages to translate their power into a successful social media marketing collaboration for WhatsApp while seamlessly blending its creative expertise through four films and memes into the ‘WhatsApp GoodMornings’ IP series.
With cheeky wordplay that celebrated his beloved plant, Biswa Kalyan Rath kicked off this partnership by talking about the wrath of spam callers and how to not let them ruin our ‘budding’ happiness. Zakir Khan, with his innovative storytelling, educated his father about dodging over-enthusiastic scammers through the ‘Block And Report’ feature while simultaneously taking a playful jab at singlehood.
Gurleen Pannu taught her overprotective mother how to not let hackers get to chats with WhatsApp’s two-step verification feature. Lastly, Aakash Gupta, with his signature interactive style and wit, explained to viewers the importance of buying products from vendors with a Meta Verified Badge while brewing his first cup of Colombian coffee.
Meta director of consumer marketing Vyom Prashant said, “’Privacy is at the core of WhatsApp. Over the years, we have added layers of security and protection with innovative features that empower our users to communicate securely & confidently on WhatsApp, including engaging with businesses they choose to. ‘Good Morning’ messages on WhatsApp is a shared experience for our users across India, and we partnered with OML to build upon this familiar concept, with humour and levity to explain how easy it is to protect oneself from spam and scams on WhatsApp.”
Only Much Louder SVP of revenue Pankaj Malani said, “The team at OML Studios wanted to elevate the conversation about how WhatsApp is protecting its users’ conversations with loved ones from unwanted scammers. We set out to blend humour with purpose and highlight the importance of privacy while messaging in a light-hearted and relatable manner. We leveraged the intimacy that ‘Good Morning’ messages hold for everyone and kicked off the series with an amazing pool of talent, crafting engaging narratives that resonated with diverse audiences. Each message was designed to not only create awareness but also to foster connection, ensuring that every ‘Good Morning’ message resonated with warmth, all while underscoring the important role that privacy plays in our digital interactions.”
By celebrating the simple joy of good morning messages, this partnership reminded viewers of the love and support that surrounds them, transforming ordinary mornings into meaningful moments of connection. Ultimately, this collaboration highlighted WhatsApp’s privacy features that help people connect with their loved ones safely and securely and demystify privacy in a simplified manner that resonates with audiences. It also fostered a community that values both authentic communication and privacy in the digital age.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
