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What’s-on-India’s TSM expands reach to 2200 head-ends
MUMBAI: TV guidance company What‘s-on-India today said it has expanded the reach of its TV channel distribution and connectivity monitoring system Television Street Maps (TSM) to 2,200 cable-head ends and control rooms across 1700 towns up from 700 head-ends and 250 towns that it used to cover.
Some of the new markets added by TSM in the expansion plan include small (less-than-one-lakh) population towns in Hindi-Speaking-Markets (HSM LC1).
These markets are being analysed anew by the industry as they become critical for subscription revenues with digitalisation. The HSM LC1 markets now play a more crucial role in TV Channel‘s ad revenues and TSM has already launched data for these markets.
The company plans to make TSM a census of cable headends and control-rooms through aggressive expansion. The target is to reach coverage of 3,000+ head-ends by the end of 2013.
TSM business head Joydip Kapadia said, “We‘ve seen tremendous support from broadcasters for our initiatives. They understand that in the fast evolving digital landscape, distribution, reach and quality play key roles. The consumer is spoilt for choice and the onus is on the broadcasters to ensure that their channel is readily available to viewers in the best possible quality. Last year, TSM promised the industry a huge expansion and we have delivered it.”
TSM delivers day-to-day TV channel monitoring by head-ends and towns to the TV industry. It also monitors cable and DTH Channel Packs, pack prices and EPG quality.
Over the last two years, it has sharpened the delivery of its Weekly Reports, alerts and other extended offerings such as neighbourhood analysis, sensitivity analysis, short term daily placement monitoring, EPG scan, EPG quality monitoring, leading & following gap analysis.
Launched more than a year ago, TSM already counts the likes of TheOneAlliance, Star India, BBC, Multi Screen Media (MSM), Disney-UTV, and Viacom18.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
