International
West Asia cinema market to get growth urge from Saudi Arabia
MUMBAI: For movie lovers in the middle east north Africa (Mena) region, this is great news. And for Indian movie producers and distributors it is probably even better news. Analysis by London-based research outfit Omdia has revealed that the Mena cinema market is poised to catapult to new heights with revenue growing from $900 million in 2024 to $1.5 billion by 2029. The main driver of this growth is going to be Saudi Arabia which will account for almost two-thirds of the region’s cinema revenue.
West Asia, according to Omdia, has emerged as the fastest cinema building market, adding 1,000 new screens, starting 2019 to reach 2.500 screens by end 2024. Saudi Arabia, which is on aggressive city and entertainment hub building spree is expected to lead the additions, reaching 803 screens by year end 2024. The UAE is expected to be next in the pecking order with 734 screens.
To top that, OMDIA says that even though west Asia is focusing on local productions, expanding its theatre count, and spreading cinema culture there is still much work to be done to sustain interest in local films and broaden their appeal.
Beyond cinema, the online video streaming market in Mena is also on a strong growth trajectory, projected to reach $2.7 billion by 2029. This reflects the region’s evolving entertainment landscape, where audiences are embracing both traditional cinema and digital streaming platforms, creating a diverse and dynamic entertainment ecosystem.
Says Omdia senior director of media & entertainment Maria Rua Agute: “With films no longer made solely for cinema; streaming platforms play a major role in financing and offer audiences a great variety of films, including those that might not reach traditional cinemas due to cost or limited availability of screens. In a region with relatively few arthouse cinemas in the region, there is a growing need for more diverse venues and programming to reflect the evolving film culture and cater to different tastes and genres. Expanding the availability of diverse cinema will be key to meeting demand.
“The growth of cinema in the Mena region, particularly in Saudi Arabia, signals a major shift in both the regional entertainment landscape and global filmmaking. Investments in infrastructure, local film production, and streaming are helping diversify cinema offerings. As audiences embrace both traditional theater and digital platforms, the region’s film culture has immense potential to flourish and gain international recognition.”
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
