iWorld
Weekend Unwind with Dr. Mitali Rathod
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have obstetrician & gynaecologist and content creator Dr. Mitali Rathod aka Dr.uterus.
Without further ado, here it goes…
Your mantra for life
Everything is an ebbing flow let it flow.
A book you are currently reading?
May be you should talk to someone.
Your fitness mantra, especially during the pandemic
Show up in some size shape & form each day.
Your comfort food?
Rice with green leafy veggies.
When the chips are down a quote/ philosophy that keeps you going?
This too shall pass.
Your guilty pleasure?
Sleeping like there’s no tomorrow.
When was the last time you tried something new?
Thanks to my two jobs being a full time consultant doctor & part time creator I try something new each day.
A Life lesson you learnt the hard way?
Not everyone put on the same efforts as you.
What gets you excited about life?
New day everyday.
What’s on top of your bucket list?
Traveling the world.
If you could give one piece of advice to your younger self, what would it be?
I would hug her and say you’re doing enough love don’t worry it will get better for sure.
One thing you would most like to change about the world?
Patriarchy.
An activity that keeps you motivated/charged during tough times?
My daily practices like exercises, meditation & proper sleep.
What lifts your spirits when life gets you down?
Prayers.
Your go-to stress buster?
Sleep & creating content.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
