iWorld
Weekend Unwind with: Digital creator Niharika Jain
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind-a series of informal chats that delve into the minds of digital creators through a fun lens, aiming to understand the person behind the creative journey a little better.
In this week’s session, we have digital content creator Niharika Jain.
Your mantra for life
Following Lord Mahavira’s wisdom, I live by the mantra “Live and Let Live.” I respect others’ autonomy and only offer assistance when requested.
A book you are currently reading or plan to read
Right now, I’m reading “Autobiography of a Yogi” by Paramahansa Yogananda. I usually don’t read much, but I like having books that teach me something valuable.
Your fitness mantra
I don’t do formal workouts or follow strict diets, but my fitness mantra is simple: “Movement is medicine.” Whether it’s a quick 15-minute walk or a spontaneous dance session in my room, that’s all I need to stay active each day.
Your comfort food
Maa ke hath ke rajma chawal.
A quote or philosophy that keeps you going when the chips are down
“Resilience is not about how you endure. It’s about how you recharge.”
the importance of taking care of yourself and bouncing back, rather than just enduring hardships.
Your guilty pleasure
I love being home alone with chips, ice cream, a comfy bed, and Netflix – my ideal way to enjoy some guilt-free relaxation all day and night.
The last time you tried something new
I tried the new spicy ramen flavor from Maggi yesterday. Honestly, it was too spicy for me, and I couldn’t finish it.
A life lesson you learned the hard way
I learned a tough lesson recently: always listen to your body. Being always on the go and pushing my limits caught up with me during an international trip. I got really sick, missed my flight, and had to spend quite a bit for recovery. Now, I know the importance of taking care of my health and not ignoring what my body is telling me.
What gets you excited about life?
Exploring new places and cultures really excites me. There’s something about traveling and experiencing the diversity of the world that makes life incredibly enriching and fascinating. It’s not just about seeing new sights, but also about the growth and learning that come with stepping out of my comfort zone.
What’s on top of your bucket list?
At the very top of my bucket list for 2024 is a solo trip to Europe. It’s a definite must-do for me.
If you could give one piece of advice to your younger self, what would it be?
Relax, younger me! You’ll be just fine. Take each day as it comes and don’t stress about the future too much.
One thing you would most like to change about the world
I wish for a world where empathy and understanding thrive, fostering greater harmony among people. It’s something we seem to be missing these days.
An activity that keeps you motivated and charged during tough times
Talking to my mom. I think all my problems get a solution as soon as I discuss them with her.
What lifts your spirits when life gets you down?
Travel, even if it’s just a small two days trip to my spiritual land, Rishikesh. It just gives me a boost and heals me naturally.
Your go-to stress buster
I dance off my stress
iWorld
VETO teams up with cricket stars for T20 World Cup content push
Aakash Chopra, Ashwin, Badrinath and Samip Rajguru to deliver previews, analysis and watch-alongs.
MUMBAI: VETO isn’t just streaming cricket, it’s calling the shots with a star-studded commentary team. The family-first CTV OTT platform has unveiled a creator-led content strategy for the T20 World Cup, roping in some of India’s most respected cricket voices to build a trusted second-screen destination.
The lineup features commentator Aakash Chopra, former spinner Ravichandran Ashwin, ex-India batsman S. Badrinath and senior journalist Samip Rajguru. Coverage spans match previews, post-match breakdowns, tactical deep dives, interactive watch-alongs, exclusive chats and behind-the-scenes insights, all exclusive to VETO.
VETO Streaming Media Pvt Ltd, managing director Ritu Dhawan said, “This initiative strengthens VETO’s vision of becoming a trusted, family-centric digital ecosystem. The T20 World Cup is a high-attention moment, and by bringing together respected former cricketers, credible journalists, and influential digital creators, we are building a differentiated cricket destination. Our goal is to move beyond fragmented consumption and offer audiences one reliable platform for expert analysis, real-time updates, and meaningful engagement throughout the tournament.”
Positioned as the “Second Screen for the T20 World Cup,” VETO aims to give serious fans deeper context and expert takes beyond live broadcasts, all on the big screen in a seamless Connected TV experience. The move signals a longer play too – building a year-round cricket content hub that outlives marquee events by consolidating authoritative voices in one place.
In a crowded streaming landscape, VETO’s bet on credibility and community could turn casual viewers into loyal couch companions. Whether you’re watching with kids or debating DRS calls, the platform wants to be the family-friendly voice of reason when the stumps are flying.
