Media agencies
Wavemaker India retains Pernod Ricard India’s media mandate
Mumbai: Wavemaker India, the media agency of GroupM has retained the media mandate of Pernod Ricard India. Wavemaker has been associated with the brand since 2002 as its media partner. Wavemaker retained the business after a competitive multi-agency pitch.
As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.
Pernod Ricard India chief marketing officer Kartik Mohindra said, “Wavemaker showcased a solid vision that is aligned to our values and transformational journey striving for greater impact, innovation, and efficiency. It included a robust future-facing strategy, team structure, processes, new technology integration, and enhanced data science capabilities. We are delighted to continue our long and mutually beneficial relationship with them.”
GroupM CEO – South Asia Prasanth Kumar said, “This is truly a remarkable and exhilarating moment for all of us. We are thankful to the leadership at Pernod Ricard India for their unwavering support. Being consistently acknowledged as a trusted partner brings us deep humility. At Wavemaker and GroupM, we are committed to delivering unmatched excellence and innovative solutions that drive success for Pernod Ricard’s esteemed brands.”
Speaking on retaining the media mandate, Wavemaker CEO – South Asia Ajay Gupte said, “This is a moment of pride for all of us at Wavemaker and GroupM. Pernod Ricard India is one of the most prestigious brands we have been associated with for more than two decades, and it’s an absolute honour for us to continue this relationship further. The retention is a ratification of our efforts and deep understanding of Pernod Ricard India’s business and our capabilities to deliver innovative solutions in media and marketing communications. I am extremely grateful to Pernod Ricard India for reaffirming their faith in us.”
Commenting on the retention Wavemaker India chief client officer & office head – North & East Mansi Datta said, “I am falling short of words to express the excitement on retaining the media mandate for Pernod Ricard. We are extremely happy and thrilled to start a new chapter in this next lap of our relationship. Wavemaker and Pernod Ricard India together have created many industry firsts media and content partnerships. We are committed to continue creating unmatched brand solutions and help Pernod Ricard India build stronger consumer connects going forward.”
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
