Media agencies
Wavemaker India launches white paper to demystify the world of Customer Data Platform
Mumbai: Wavemaker India, the most awarded agency of GroupM, today announced the release of a white paper titled ‘Demystify Customer Data Platform’ – A Guide for Marketers. The white paper emphasizes on the importance of a Customer Data Platform (CDP) as a robust tool that brings together data and provides a comprehensive understanding of customers.
The report explores the potential challenges that one may face when navigating the intricate marketing landscape. Additionally, it covers topics such as transforming CDP and audience data into actionable insights, as well as providing an overview of the cost structure, timelines, and roadmap associated with implementing a CDP. It also examines how Wavemaker supports brands in utilizing CDPs effectively. The white paper has been put together by an in-house team of experts at Wavemaker India.
Commenting on the launch of this white paper, Wavemaker CEO – South Asia Ajay Gupte says, “We are experiencing the most dynamic shift in the world of media and marketing where the role of a chief marketing officer is evolving drastically. With the technological advances shifting the way people consume media, we need to stay a step ahead to guide our brands and clients on how to maximise efficiency on their marketing spends.
We believe this report will assist marketers and provide them with much required insights, and help them craft strategies to navigate through the complex data transformation journey and provide better customer experiences”.
Wavemaker India chief transformation and digital officer Vishal Jacob said, “Consumer data has been and continues to grow in importance in driving business outcomes. Customer Data Platforms (CDPs) therefore have now become a very integral part of all key marketing conversations. The goal of this white paper is to demystify, the why, how and what of CDPs and provide marketers with valuable insights on how to effectively leverage them. By delving into the intricacies of CDPs, this resource aims to clarify the potential benefits and strategies associated with utilizing these platforms. We hope you find it useful and enjoy reading as much as we have had curating for you”.
Wavemaker has successfully built and implemented Customer Data Platforms for some of the leading consumer and financial brands in India like Colgate, Mondelez and Niva Bupa Health Insurance.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
