iWorld
Watch the 75 Primetime Emmy Awards, streaming live exclusively on Lionsgate Play
Mumbai: D-Day is approaching and we simply can’t keep calm! As the 75 Primetime Emmy Awards come closer, fans are eagerly waiting to see their favourite television stars light up their screens. From Zendaya’s fashion pro paux’s to Jeremy Allen White’s undeniable charm, the creme de la creme of Hollywood is all set to grace this highly anticipated night of glamor. The awards are sure to bring heartfelt odes, iconic red carpet moments and the perfect blend of entertainment and recognition. Get ready for a saga of emotions and celebrations, as Lionsgate Play is set to LIVE stream the 75 Primetime Emmy Awards on 16 January 2024, starting 5:30 AM.
Four reasons you shouldn’t miss the Awards:
The Best of Television
The Primetime Emmy Awards is a night of prestige and recognition for the best in broadcast television, celebrating shows and actors alike for their ovation worthy performances over the past year. The awards are purely given on artistic and technical merit, foregoing any possible biases. In addition to this, the night sees some long awaited reunions with the ‘who’s who’ of the industry eager to attend.
A Striking Red carpet!
As televisions finest come together, they dress their fashionable best! From dropped jaws to bedazzled eyes, stars get their ‘model’ on, either carrying on trends or creating their own. Either way, the night is an extravaganza and how!
Anthony Anderson makes you laugh
Every good show needs a great host and when you have the 75th Primetime Emmy Awards, You need a great host! Who better to take on this role than the legendary Anthony Anderson? With more than 2 decades experience in making people laugh till they cry, his comedy is the perfect addition to the awards.
Tough Competition – who will win? Can’t wait!
The nominations this year are stacked, making it one of the most competitive years to win these awards. With the likes of The Last of Us, Succession, The Bear and Beef in the mix, the stakes are higher, making the win even more satisfying. With shows like this, the prediction game has been ever so interesting.
Lionsgate Play is bringing the magic of the Primetime Emmy Awards to all South-East Asian audiences as the official broadcaster of television’s most prestigious night. The awards will stream live exclusively on the platform in India on 16 January at 5:30 AM IST.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
