Music and Youth
Warner Music India unveils new record label ‘Maati’
Mumbai: As part of its ongoing efforts to provide a mainstream platform for indigenous talent, Warner Music India on Monday announced the launch of a new record label, Maati.
The label will feature artists from across the length and breadth of the country, who have been discovered by Warner Music India and represent their regions’ local music fused with their unique styles, said the company in a statement.
“In India, folk music emerges from local culture and reflects the local way of life. Pop music inspired by folk melodies has arguably created some of the best music in recent years. Yet original folk artists rarely receive any recognition for their great work,” stated Warner Music India managing director Jay Mehta. “With Maati, we aim to provide a national platform for Indian folk music, its purest forms, and its artists, in a sustainable ecosystem where they can showcase their raw, unadulterated talent. The rustic authenticity of their music is an amazing experience that we’d like to bring to more mainstream audiences,” Mehta added.
The label’s first single ‘Runak Jhunak’ is a Rajasthani folk fusion song from emerging artist Kanika that will be released on 22 October. It will be followed by a Pahadi track ‘Phul Khilala,’ performed by Garhwali singer Priyanka Maher, shared the music company.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
