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Warner Music expands deal with Jetsynthesys’ Global Music Junction
Mumbai: Warner Music India has expanded its partnership with Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys. The companies struck a distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ, giving it a seat on the board. The move will establish Warner Music India to become the largest player in the central Indian music market.
GMJ is the dominant force in the Bhojpuri, Haryanvi, Oriya, Kannada, and Gujarati language markets and has recently achieved exponential growth in the latter two. Bhojpuri is the fastest-growing language in India, and this move makes Warner Music the largest player in its music market. GMJ is committed to empower artists and labels through services including content creation, events management, innovative distribution, marketing solutions, technical analytics, and legal expertise.
The company has built an ecosystem that involves more than 100 partners, over 250 million subscribers, serving up more than 100 billion minutes of entertainment annually in more than 130,000 pieces of audio-visual music content.
Its partners include renowned figures such as Bhojpuri superstars Khesari lal Yadav, Pawan Singh, Haryanvi superstars Renuka, Sapna Chaudhary and Sahil Sandhu, Odiya stars Malay Mishra and Ira Mohanty along with legends from the industry such as Sonu Nigam, Salim Merchant, Shaan, and Sulaiman Merchant.
GMJ also collaborates with training and production partners such as the top online music learning platform Artium Academy, Rajasthan-based movie production company Hariprem Films and music directors Sahil Sandhu (Western Beats, Haryana) and Malay Mishra (Basanta Studios, Orissa).
In the recent past, GMJ has achieved significant milestones with its content such as “Jale 2”, by Haryanvi superstar Sapna Choudhary, becoming one of the fastest music video to reach more than 300 million views on YouTube and more than 15 million Instagram Reels in India in 90 days. The video for “Sent Gamkauwa” by Shivani Singh accumulated more than 700 million YouTube views in just six months.
Warner Music president, emerging markets Alfonso Perez Soto said, “This is a significant milestone in the expansion of our presence across India. Working with the amazing team at GMJ last year not only strengthened our partnership but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world. India is one of the most exciting music markets in the world and with GMJ as a partner we’re right at the heart of it.”
JetSynthesys CEO and founder Rajan Navani added, “Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada and Gujarati language markets in India, have seen incredible growth in the recent past. Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”
Warner Music India MD Jay Mehta added: “Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest music company in our expansion. GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business. This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”
Global Music Junction CEO Rajkumar Singh commented: “GMJ is committed to pioneering innovative marketing strategies, fostering creativity, and elevating the digital music landscape across India. Our expanded partnership with Warner Music will help us fulfill our vision of becoming the foremost digital entertainment company in the country, while nurturing the next generation of talent. We will continue to enable our partners to focus on their artistic endeavours, while we manage their digital properties to engage users effectively.”
Giri Digital, an early investor in GMJ, continues to stay invested.
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Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
