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Warner Bros. taps Sony’s Loren Schwartz as EVP genre marketing
MUMBAI: Veteran marketing executive Loren Schwartz has been named Warner Bros. Pictures’ new executive vice president, genre marketing and creative advertising.
In his new post, Schwartz will report directly to Warner Bros. Pictures executive vice president of marketing Blair Rich, in addition to Warner Bros. Pictures president of worldwide marketing and international distribution Sue Kroll.
Kroll said, “Loren is among the industry’s most respected and knowledgeable executives, who has broken new ground in all facets of genre marketing. His expertise will be integral to our outreach on a range of niche projects, encompassing everything from horror to urban to faith-based.”
Rich added, “We look forward to working with Loren in our global efforts to market our genre films—an important part of our extensive and diverse slate—and to capture the attention of an ever-changing and ever-widening audience.”
Schwartz, who has more than two decades of success in film entertainment marketing, comes to Warner Bros. from Sony, where he most recently had the title of executive vice president of marketing for their Screen Gems division. During his tenure, he created campaigns for films like Sam Raimi’s Evil Dead, Resident Evil,Heaven is for Real, Think Like a Man and The Vow.
He had previously served as senior vice president of creative advertising at Columbia Pictures, where he worked on more than 60 films, including Superbad, Pineapple Express, Cloudy with a Chance of Meatballs, Anger Management and 50 First Dates, to name only a few.
Schwartz started his career in 1993 at Trimark Pictures, working on both theatrical and home video titles, the most notable being the cautionary tale Swimming with Sharks. In 1996, he joined Fox’s indie label, Searchlight Pictures, as manager of advertising and was involved in the campaigns for such successes as Stealing Beauty and The Full Monty.
The following year, he moved over to Sony Pictures, starting as manager of creative advertising and rapidly moving up the ranks to his most recent post.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
