Documentary
Warner Bros. Discovery unveils Shiva-inspired mural in Mumbai
MUMBAI: Warner Bros. Discovery, in collaboration with Aravani Art Project & ting, has brought mythology to life through a striking artistic tribute. To celebrate the launch of Legends of Shiva with Amish on Discovery Channel India and discovery+, a bold Ardhanarishwara mural now adorns a Mumbai billboard, symbolising the balance of masculine and feminine energies.
Created by the Aravani Art Project, a collective of transgender and non-binary artists, the mural represents identity beyond gender, echoing the themes explored in the series. Its creation was captured in a digital film by ting and ting studios, amplifying the message of self-expression and inclusion.
Warner Bros. Discovery head of marketing south Asia Janhavi Vyas remarked, “India is a land of contrasts, and few figures embody this duality like Lord Shiva. He is both a recluse and a householder, a seamless blend of masculine and feminine. This initiative goes beyond just promotion it is a step towards inclusion, recognition, and celebrating diversity. At Warner Bros. Discovery, we are committed to fostering a world where every voice is heard and valued.”
Ting partner Sudharshan Anandkumar added, “At ting, we craft stories that do more than just promote they spark conversations. Collaborating on Legends of Shiva with Amish allowed us to showcase mythology in a way that resonates with today’s world. The Ardhanarishwara mural is more than art, it is a symbol of balance and inclusivity. Through our digital film, we wanted to emphasise that mythology isn’t just history it is a living dialogue that continues to inspire.”
This initiative goes beyond television, elevating unheard voices and reaffirming the timeless relevance of Shiva’s teachings in contemporary society.
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
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