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Warner Bros Discovery International launches WBD AIM
Mumbai: Warner Bros. Discovery (WBD) International has launched WBD AIM (audience insights and measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across several markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport.
WBD AIM will broaden WBD’s audience targeting capabilities with access to the vast library of its first-party datasets from across the WBD portfolio and touchpoints, ranging from registration and behaviour to intent and purchase.
This offering also allows advertisers to place contextual ad placements with relevance, leading to an optimisation of campaigns and ROI for advertisers; key when audiences are overloaded with information and their attention is selective.
According to industry reports, enhanced targeting and contextual capabilities backed by deeper audience insights would improve CTV with 86 per cent of consumers saying that personalised experience increases their brand loyalty.
Via WBD AIM, advertisers will be able to access a series of actionable audience segments and campaign insights built from key events or moments based on datasets spanning; WBD’s streaming service discovery+, CNN, Food Network UK, and across WBD sport entities on Max and discovery+ throughout EMEA, in a summer which has just witnessed the first Olympic Games in Europe for 12 years.
WBD AIM will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment.
The AIM technology, originally built and launched by CNN International Commercial in 2015, has been optimised for CNN’s global clients over the last nine years and is a proven success for advertising partners ahead of this wider rollout across WBD. WBD AIM now launches internationally, and in the UK & Ireland brands including Adidas, British Airways and Lavazza are already utilising the platform to better tailor their campaigns this summer.
WBD’s continued focus is to partner with leading technology providers to develop products and services that will enhance measurement capabilities, brand lift, incremental reach and new data sources from the WBD portfolio, all of which will be housed under WBD AIM and bought to market.
Warner Bros. Discovery Global & UK&I, head of ad sales & brand partnerships, Mike Rich said, “As media consumption undergoes a profound transformation, traditional targeting strategies are evolving. This fundamental shift underscores the importance for media owners to harness the power of first-party data and audiences.
“WBD AIM allows us to navigate these complexities and tailor content and marketing efforts with precision across multiple touchpoints, as has been seen through CNN International’s use of the AIM technologies to date. With Warner Bros. Discovery’s vast portfolio of brands, franchises and touchpoints, with everything from streaming to shopping, Wheeler Dealers to the Wizarding World and 90 Day Fiancé to the Olympic Games Paris 2024, we have a unique ability to gain deep understanding of audiences across the most diversified portfolio in the industry and bring this to brands and advertisers, whilst ensuring the best possible ad experience for our consumers.”
CNN International Commercial SVP, digital revenue, strategy and operations Rob Bradley said, “AIM is a solution originally designed, developed and grown at CNN with demonstrated success over the last nine years. The launch of WBD AIM marks the next generation of a continually evolving platform that is now expanded across much of the WBD universe with added local expertise. It enables brands to access the unique data touch points we have across our unsurpassed portfolio. Through an enterprise-level global data infrastructure, it can power impactful targeting to match client objectives and KPIs locally, regionally, and globally with in-depth reporting that reveals powerful insights to drive real business decisions.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
