Applications
Vuclip launches free mobile video channel for education
MUMBAI: Vuclip, the world’s leading independent mobile video and media company, has launched its new mobile video channel, edu. (edu.vuclip.com), an education portal.
The launch took place at One Globe 2013, the annual conference focused on building a 21st century knowledge economy in India and South Asia.
Initially, the channel will provide educational videos for K-12 and higher education, which can be watched on any of the 5500 different types of internet-enabled mobile phones, including the most basic to the most advanced handsets. The channel currently supports educational videos in English but will include course material in other languages as well.
In its debut version, the portal will provide free access to thousands of educational videos from Khan Academy, the world’s premier not-for-profit education organization that offers free micro-lectures teaching mathematics, history, healthcare, medicine, finance, physics, chemistry, biology, astronomy, economics, computer science and other subjects. To date, Khan Academy has delivered over 234 million lessons worldwide.
Vuclip Founder and CEO Dr. Nickhil Jakatdar, who was an invited speaker at One Globe 2013 during a spotlight session, also unveiled the findings of Vuclip’s global education survey.
More than 80,000 people participated in this three day survey from around the world including countries such as India, Saudi Arabia, Philippines, Canada, Pakistan, United States, United Kindom, Indonesia, Nigeria, Mexico, UAE, Bangladesh, Malaysia, Brazil, Iran and several others.
Sharing details on the insights from India, Dr. Jakatdar said, “Almost 30 per cent of all respondents from India were under 18 years, while 40 per cent were between 18-25 years. More than half of respondents in India cited money as the biggest obstacle to getting an education of their choice.
However, Indians are relatively more open to learning at home, with only 18 per cent preferring to learn in a school, compared to the global average of 25 per cent in favour of a school environment. At 82 per cent, Indians are also more responsive to receiving education through phones, than the rest of the world (80 per cnet). This is true especially for respondents below 18 years of age.”Indians prefer mobiles over computers as their choice of medium for education. Females prefer mobile twice as much as computers and males prefer mobile three times over computers. This was true across all age groups, though was more pronounced in respondents above 18 years of age.
As many as 70 per cent males and 53 per cent females in India said they were very interested in education through their phone, which again is above the global average, indicating a higher propensity to mobile-based education among Indians.
The top priority for males and females over the age of 18 was career development. Viewing all age groups, including the under 18 age bracket, the numbers show 36 per cent of females and 30 per cent of males as most interested in career development. However, 18 per cent of females want to teach kids compared to just 9 per cent males.
Dr. Jakatdar, who has over 30 patents to his credit, shared his vision for launching this new mobile channel for education. “Inclusive education is possible only when good and fresh educational content is universally and continually accessible through better discovery methods. Mobile video transcends all language barriers and can help democratize education. Vuclip today has more than 14 million active monthly users in India and this number is growing quickly. This is a readily available platform through which Indian universities and institutes can participate in making quality education accessible to the masses anywhere, anytime,” he said.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








