e-commerce
Vu Tech launches TVs via Flipkart; eyes Rs 300 crore sale
MUMBAI: Vu Tech has joined hands with Flipkart to launch 15 new smart TVs in India. These will be exclusively available via the e-commerce website.
The TVs are priced from Rs 9,000 to Rs 9,00,000. All the products will be available from March 2015, which incidentally will also see the knockout stage of the ICC Cricket World Cup 2015, which is currently being played in Australia and New Zealand.
Covering almost all sizes, Vu’s range of TVs come between 19-inches and 85-inches. Televisions up to 55-inches will be sold exclusively via Flipkart, whereas larger panels will be sold directly through traditional retail outlets.
Vu’s personal TV segment has five models- 19-inches, 24-inches, 28-inches 32-inches and 40-inches in the price range of Rs 9,000 to Rs 29,000. The 24-inches and 40-inches variants offer Full HD resolution while the rest offer 720p HD.
The affordable luxury TV range has four size options – 42-inches, 50-inches, 55-inches and 65-inches and offer Full HD resolutions. These are in price bracket of Rs 32,000 to Rs 1,60,000.
Vu is also 4K technology at affordable prices. According to the company, it is providing a blend of curved, 4K, 3D and large screen panels at prices, which are 40 per cent less than competitors. The Hi-Fi 4K UHD TVs come in six sizes- 42-inches, 48-inches, 50-inches, 55-inches, 65-inches and 85-inches and are priced from Rs 42,000 to Rs 9 lakhs. The 42-inches and 48-inches version offer 4K resolution while the rest offer 4K 3D. The 65-inches version is curved TV.
“Years ago, Vu entered the television market with a limited range of products available in stores. Today, Vu is launching vast range of television sizes and configurations to compete with the likes of Sony, Samsung and LG, and these new TVs are available to the public for purchase online,” said Vu Technologies CEO and design head Devita Saraf.
“Electronics good today are playing a major role in driving the e-commerce industry. Consumers online are not just looking for high-tech features, they are also going by brand repute and innovation in technology. They want all these features at a good price point along with effective after sales service,” said Flipkart vice president – retail Amitesh Jha.
The entire Hi-Fi 4K range is Android powered. The company expects to reach a revenue of Rs 300 crores by the next fiscal.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
