e-commerce
Vu Tech launches TVs via Flipkart; eyes Rs 300 crore sale
MUMBAI: Vu Tech has joined hands with Flipkart to launch 15 new smart TVs in India. These will be exclusively available via the e-commerce website.
The TVs are priced from Rs 9,000 to Rs 9,00,000. All the products will be available from March 2015, which incidentally will also see the knockout stage of the ICC Cricket World Cup 2015, which is currently being played in Australia and New Zealand.
Covering almost all sizes, Vu’s range of TVs come between 19-inches and 85-inches. Televisions up to 55-inches will be sold exclusively via Flipkart, whereas larger panels will be sold directly through traditional retail outlets.
Vu’s personal TV segment has five models- 19-inches, 24-inches, 28-inches 32-inches and 40-inches in the price range of Rs 9,000 to Rs 29,000. The 24-inches and 40-inches variants offer Full HD resolution while the rest offer 720p HD.
The affordable luxury TV range has four size options – 42-inches, 50-inches, 55-inches and 65-inches and offer Full HD resolutions. These are in price bracket of Rs 32,000 to Rs 1,60,000.
Vu is also 4K technology at affordable prices. According to the company, it is providing a blend of curved, 4K, 3D and large screen panels at prices, which are 40 per cent less than competitors. The Hi-Fi 4K UHD TVs come in six sizes- 42-inches, 48-inches, 50-inches, 55-inches, 65-inches and 85-inches and are priced from Rs 42,000 to Rs 9 lakhs. The 42-inches and 48-inches version offer 4K resolution while the rest offer 4K 3D. The 65-inches version is curved TV.
“Years ago, Vu entered the television market with a limited range of products available in stores. Today, Vu is launching vast range of television sizes and configurations to compete with the likes of Sony, Samsung and LG, and these new TVs are available to the public for purchase online,” said Vu Technologies CEO and design head Devita Saraf.
“Electronics good today are playing a major role in driving the e-commerce industry. Consumers online are not just looking for high-tech features, they are also going by brand repute and innovation in technology. They want all these features at a good price point along with effective after sales service,” said Flipkart vice president – retail Amitesh Jha.
The entire Hi-Fi 4K range is Android powered. The company expects to reach a revenue of Rs 300 crores by the next fiscal.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
