Applications
Vserv.mobi partners Marmalade to develop cross-platform toll
MUMBAI: Vserv.mobi, a leading global Mobile Ad Network for app developers, publishers and advertisers, has entered into a partnership with Marmalade, the cross-platform development tool.
The partnership allows Marmalade‘s developers to enable app monetization using the Vserv AppWrapper in One Click, and also gain from the enhanced monetisation capabilities of the Vserv AudiencePro platform.
Developers have historically had to build native apps multiple times from scratch to cater to different mobile platforms. Marmalade‘s cross-platform SDK solves this issue by allowing developers to deploy a single codebase to run natively on a wide range of platforms, including iOS, Android, BlackBerry, Windows Phone 8, Windows and Mac desktop and selected Smart TVs.
By partnering with Vserv, Marmalade developers can not only run their apps across all platforms but also monetise them using the AppWrapper app monetisation platform.
Vserv.mobi Head – Global Marketing Binay Tiwari said, “This partnership comes at a very exciting time, as the Vserv AppWrapper has become even more powerful with the AudiencePro enhanced monetisation capabilities built right into it. Vserv and Marmalade are strategically aligned when it comes to addressing the problems of the developer community by making App development and monetisation simpler. We are committed to enabling powerful app monetisation for developers across all platforms and are confident that this partnership will help push forward the global developer ecosystem.”
Marmalade CTO Tim Closs added, “At Marmalade we want to put the choice of how to produce and monetise apps firmly in the hands of developers. We‘re pleased to be adding Vserv.mobi to our partner‘s programme, and look forward to seeing how Marmalade developers choose to take advantage of the wide range of monetisation methods we offer through our SDK.”
Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the number one mobile Ad network across emerging markets.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
