GECs
[V]’s ‘Agent Love’ plays host to lonely hearts
MUMBAI: Channel [V] has launched a new show titled [V] Agent Love, which is being touted as the definitive answer to lonely hearts from across the country. Starting 15 February the show, hosted by Channel [V]s new VJ – Juhi, will be aired every Tuesday at 9 pm.
On [V] Agent Love, Juhi goes on a special assignment every week to pair up singles who are looking to mingle and looking for the one. She hunts high and low for that perfect partner, prepares them for the date and then sets them up on a blind dinner date.
Whats more, to ensure that everything goes right, she even picks up the tab! Two weeks later, Agent Love returns to do a reality check are they still together? Or does the search continue? VJ Juhi traverses the country looking to unite one new couple every week.
Channel [V] head Amar K Deb says, “Every week there will be two less lonely people in the world thanks to our Agent Love! This show is great fun, not just for the two lonely hearts but also for the viewers and for Juhi. Our new VJ is completely committed to her task and every week she goes on a wild, crazy chase, making every moment of the show truly unique.”
VJ Juhi adds, “The task is tough, but the reward is worth a million rupees! I am the modern day, female version of cupid! Every assignment is great fun trying to identify the right type of guy/girl, getting people to overcome their shyness, fixing up the perfect date and watching the seeds of love grow in the couples I unite.”
Title sponsor Sony Ericsson Mobile Communications International AB, Branch Office India general manager Sudhin Mathur says, “One of the focus segments for us is the young expressionists, and the association with Channel [V]’s Agent Love is a step towards enhancing the brand image and connect with the youth. Much like our products, where in we are increasingly emphasising on proposition of imaging, entertainment and its appeal among the Indian youth, this show is fresh, young, exciting and captures the dreams and aspirations of the youth.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
