iWorld
Voot taps Marathi film industry talent for ‘The Sawaikar Case’
MUMBAI: Viacom 18’s digital venture Voot is upping its original content game significantly since last August. Now, the over-the-top (OTT) platform is all set to launch its new original The Sawaikar Case, a thrilling family drama.
The Sawaikar Case will see renowned Marathi actor Atul Kulkarni’s debut on Voot who has acted across multi-lingual films. Other than Kulkarni, the new series will also feature Ashwini Bhave, Parul Gulati, Neil Bhoopalam and Lalit Prabhakar.
Directed by the celebrated Marathi director Aditya Sarpotdar, famous for his latest hit Mauli starring Ritiesh Deshmukh, the show will start rolling by the end of February this year. Set in Goa, The Sawaikar Case promises to be the next binge-watch and hook-worthy series.
Last August Voot announced 17 new originals as well as expansion into UK market. Recently in an interview with Indiantelevision.com, Viacom18 digital ventures marketing and partnerships head Akash Banerji said it would double down efforts for blockbuster content this year.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
