iWorld
Voot originals’ strategy of disruptive shows unfolds with ‘Yo Ke Hua Bro’ from 18 Aug
MUMBAI: Voot’s “Yo Ke Hua Bro,” the 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pande, and Shamita Shetty is set to go live on 18 August 2017.
Viacom 18’s video-on-demand streaming service Voot is all set to launch its next Voot Original – “Yo Ke Hua Bro”. Set in the heartland of Haryana, Yo Ke Hua Bro is an edgy comedy that brings to life the comic capers of the desi dumb and dumber! The show is set to add a new shade of rustic humour to the diverse palette of Voot Originals. The show with the bros — Aparshakti Khuranna & Gaurav Pandey along with the divas Shamita Shetty and Ridhima Pandit is set to go live on August 18th, 2017 only on Voot.
Set in Haryana where hormones are raging and the sex ratio is skewed we meet 2 ‘BROS’ who don’t yield results! Be it clearing their graduation, their entrance exams, landing a girl or even a date… this original series is full of moments that will make most bro’s go “Yo Ke Hua Bro”. But the biggest Yo Ke Hua Bro moment is when these desi bro’s land themselves in a Kaand! Yes you heard that right! Boys in a kaand that will exemplify the male species! What is this scandal? Watch the show to find out more!
The show will see actors Aparshakti Khuranna (Famously known for his character in Dangal), Gaurav Pandey (critically acclaimed for his role in Badrinath Ki Dulhania) essay the roles of the 2 Bro’s. The stunning divas Shamita Shetty and Ridhima Pandit will essay the roles of the sassy women who challenge the boys. In a special appearance will be the digital phenomena Sumeet Vyas, in a never see before role of a maverick cop.
Speaking about Voot Orignals, Viacom18 Digital Ventures COO Gaurav Gandhi said: “We have a very aggressive original’s strategy that will see a slew of innovative & disruptive shows being brought alive. Our endeavour with Voot Originals like Yo Ke Hua Bro is to ensure that we create content that engages & entertains the discerning digital viewer. We will see many more such differentiated originals from Voot in the coming months.”
Viacom18 Digital Ventures head of content Monika Shergill said: “We are looking at launching many more series this year each with a differentiated pitch. Kick starting this plan with our latest offering – Yo Kay Hua Bro is set in heartland India. It is a comic caper with a unique twist! Men beware… we are about to spark the imagination of many women!!”
Yo Ke Hua Bro is Voot’s eight original since its launch in May 2016. With shows like It’s not that Simple, Shaadi Boys, Badman, Untag amongst other, Voot has created a wide palette of content catering to the entertainment needs of the discerning viewers. Voot “Yo Ke Hua Bro” with its high decibel humour, spirit and desi chutzpah is all set to go live.
iWorld
Shemaroome acquires complete OHO Gujarati content library
Platform adds over 30 original web series, starting with Pratik Gandhi’s Vitthal Teedi.
MUMBAI: Shemaroome has just hit the jackpot in the Gujarati entertainment space and this time, it’s a full house of regional stories. Shemaroo Entertainment has announced the acquisition of the entire content library of OHO Gujarati for its OTT platform ShemarooMe. This first-of-its-kind consolidation significantly strengthens the platform’s position in Gujarati digital content.
The deal brings more than 30 original Gujarati web series to ShemarooMe, featuring work from over 450 local actors. It builds on the platform’s growing focus on high-quality, culturally rooted regional storytelling.
Shemaroo Entertainment Ltd., chief operating officer for Digital Business Saurabh Srivastava said the acquisition will make compelling Gujarati stories more accessible to viewers across India and the world. “With our strong connection to Gujarati audiences, we believe these stories can travel far and create an exciting entertainment offering,” he noted.
The first title from the acquired library will stream on Shemaroome from 10 April. It is the acclaimed series Vitthal Teedi, starring Pratik Gandhi in his first and only Gujarati web series role to date. Set in 1980s Saurashtra, the character-driven drama follows a small-time gambler navigating personal ideals against harsh realities. The soundtrack features contributions from Aditya Gadhvi, Jigardan Gadhavi and Geeta Rabari.
This strategic acquisition aligns with Shemaroo’s broader digital growth approach focusing on sustainable expansion and deeper engagement with regional languages through a mix of originals and curated content.
For Gujarati entertainment lovers, Shemaroome has just rolled out the red carpet or should we say, the traditional dhabli for a rich new wave of authentic stories. The platform is clearly betting big that when it comes to regional content, more is indeed merrier.
