Kids
VOOT Kids partners with BBC Studios CBeebies
MUMBAI: Viacom18 Media Pvt. Ltd’s digital arm Viacom18 Digital Ventures has gone live with India’s most inclusive kids’ entertainment and fun learning OTT application, VOOT Kids, featuring popular content from BBC Studios’ CBeebies.
Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment and learning through a diverse and multi-genre content offering across Watch, Read, Listen and Learn segments. Further expanding the entertainment experience in the kids’ category, VOOT Kids, the all-new fun edutainment platform, has engaged with iconic brands including BBC Studios’ CBeebies, to fortify its rich content library by licensing some of their most popular shows that bring to life the engaging world of fun and learning.
The premium pre-school content on VOOT Kids, including award-winning series fromCBeebies, will provide young viewers with an immersive experience of learning while they have fun. Offering the most pedagogically advanced learning and edutainment content, CBeebies is a globally
well-known and trustworthy brand with a wide range of shows, produced by developmental experts to promote imaginative play, social interaction, language skills and educational values.
With its vast and multi-varied genre of content, VOOT Kids’ content slate (WATCH section) will now include much-loved titles from CBeebies, including the BAFTA and Emmy award-winning series, Hey Duggee, alongside other titles like Go Jetters, Dinopaws, Mr Bloom’s Nursery, Old Jack& Boat Rockpool Tales and CBeebies’ fabulous collection of bedtime stories.
Speaking about VOOT Kids and the content from BBC Studios, VOOT Kids business head Saugato Bhowmik said, “With VOOT Kids our endeavor is to create a superior curated platform that brings together a prudent mix of fun and learning. Our diverse and expansive content library and games are a great way for parents to infuse meaningful and fun learning opportunities into the daily lives of kids, largely interested only in entertainment.”
He further added “Kids love positive stories and adorable toons and the addition of CBeebies shows is sure to add significant diversity and value to our vast content slate.”
Commenting on the recently signed content licensing agreement with Viacom18 Media, BBC Studios South and South East Asia Sales Director Stanley Fernandes said, “We are pleased to be partnering with VOOT Kids to bring some of CBeebies’ favourite programmes back to Indian
audiences. CBeebies is known worldwide for its impressive content line up, with programmes specially designed by developmental experts to promote imaginative play, social interaction, language skills, and educational values. Along with VOOT Kids, we are aiming to make screen time
meaningful for kids, so that it is entertaining, engaging and enriching.”
With over 5000+ hours of content consisting of children’s all-time favorite Indian and International shows like Dora the Explorer, Oswald, Motu Patlu, Peppa Pig, Chhota Bheem, Ben10, Barbie Dreamtopia , diverse book titles , immersive audio books and fun learning games, VOOT Kids is all set to offer a dynamic and inclusive experience of fun, learning and entertainment.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
