iWorld
Voot inks three-year digital exclusive content partnership with Ullu
Mumbai: Viacom18 and Voot have announced a content partnership with on-demand streaming platform Ullu. As part of the partnership, Voot will showcase 100 titles from the Ullu library starting from 14 January.
As a part of the three-year digital exclusive deal, Voot will get access to popular original shows from the Ullu library across thriller, crime, horror, and comedy genres in different languages. These shows are headlined by popular faces such as Rakesh Bapat, Hina Khan, Sharib Hashmi, Rohit Roy, Sharad Malhotra, Anupriya Goenka, Iqbal Khan, Tanushree Dutta, Ashmit Patel, Hiten Tejwani, Minissha Lamba, Rashmi Desai, Devoleena Bhattacharjee, among others
Voot titles such as “Tandoor,” “Assi Nabbe Pure Sau,” “Panchali,” “Cyanide,” “26th January” will be available on Ullu’s platform from 14 January and other titles like “Peshawar,” “Paper,” “The Bull of Dalal Street,” “Tadap,” and “Pratiksha” will be available from 21 January 2022 onwards.
“Our partnership with Ullu will help us to widen our content library and meet the ever-growing demands of our viewers,” said Viacom18 Digital Ventures head – AVOD (Voot) Chanpreet Arora. “This partnership gives us access to quality content across genres and languages and is a step forward in cementing Voot’s leadership in the AVOD ecosystem.”
“It has always been our intent to make our content widely accessible and available. Our partnership with Voot provides us an excellent opportunity to do so,” Ullu’s CEO and founder Vibhu Agarwal. “Most of our Ullu Originals have a binge factor and it matches the consumption pattern of binge-watching on Voot. We are sure that Voot viewers will certainly benefit from this association as it offers them content that is fresh and exciting.”
The shows will be available in multiple languages such as Tamil, Telugu, Kannada, Malayalam, Bhojpuri, English amongst others.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
